JASON DROHNETIQUETTE
In this chapter, we’re going to talk about etiquette. I’m not overly huge
on conforming, but I did want to have a chapter on the Dos and Don’ts of
webinars, more for reference than anything else. There are things that
people expect on webinars, and when you don't deliver, it hurts your
brand, your reputation, and your sales.
I have had a couple clients that absolutely cannot understand that
webinars are not 100% pitches. People do not get on a call with you just
to hear about what it is you're offering.
Webinar Dos
Provide value. Make it worth your guests’ time on the webinar. I'm anal
about this. I make sure that the webinars that we put on give value, even
just in the hour or two that they are on the call with us. I try to pack it
with as much value as possible, so they feel good about the product,
whether they bought it or not. This is my thing and I highly recommend
that it be your thing as well.
Be courteous and understanding. The reason people are on the webinar is
because they need help with something in their life and they've chosen
you to give them that help, so be understanding.
Be prompt. Don't be late for the webinar, and if you are, apologize.
Public speakers will tell you, Don't ever apologize. Yes, if you’re running
a little late, apologize. If your Internet goes down, apologize. If you’ve
screwed up, apologize. I don’t necessarily apologize for having
misspellings on my PowerPoint, and, every once in a while, people will