JASON DROHNSCALING WITH WEBINARS
Let's talk about what you need to do to scale your business outside of just
one webinar, or a couple of webinars, and actually turn it into a huge six-
or seven-figure business. We’re going to talk about how to scale
webinars, how to turn one webinar into an entire business, review some
cautions, and then some next steps.
The Million-Dollar Webinar
Every once in a while, you'll hear about somebody doing a million-dollar
webinar. The premise behind it is really pretty simple and it’s stuff you
already know how to do. You create a webinar that sells a product, you
test it, you figure out the numbers, the EPCs and the EPAs, and then you
send traffic with PPC and banners, affiliates, and email solo ads.
This isn't necessarily a paid-traffic book, but this is what you need to do
in order to tip the scales. What I will do is walk through and give you a
bunch of tips on each of them.
Here is how pay-per-click works.
There are a couple of different ad platforms that we like to use. One is
Google Adwords, and it uses either their search network or their content
network. The search network allows you to place ads in Google
properties, like Google.com, along their right sidebar, and Google Maps
and YouTube, anything that Google owns.
Next is the content network. Google has done a masterful job of allowing