CONVERTpeople spend watching television about the lives of others, simply because it is
entertaining? People like seeing drama unfold, and it makes us feel more
normal. If you’re posing the problem, you better believe that people think you
have the solution, or why talk about it at all? You want to make it strong and
believable. Only after you write about pain, worries, and tragedy are
prospective buyers going to buy your product. That will help you write a
conversational, high-converting sales copy. The problem itself needs to be
as long or as short as you need in order to actually convey that you know what
you’re talking about. The problem moves right into the solution, and you’ll end
up pointing right to the product.
The problem itself needs to - it can be however long or short you need in order
to actually convey that you know what it is you’re talking about. Up next we’re
going to talk about the solution. The problem is going to move right into the
solution. So you’re going to pose the problem, you’re going to talk about all the
pain and heartache that this person has felt and you have felt in going through
the same situation. And then you’re going to move right into the solution. The
solution is what you’ve found that has helped ease the pain of the problem. And
then from the solution you move into the product.