THE OFFER
The product information begins the introduction to what you have actually
created. We are going to jump away from the story of you and your problem,
solution, credibility, and all of the other stuff we just went over. We want to get
into the fact that you have actually created something that is going to solve this
prospect’s problem. There are some important factors you’re going to want to
cover in order to properly introduce your product. You’ll need to talk about
what your product is, its name, and what it solves.
Go into detail about what your product does. Break down the steps of the plan.
Talk about the different chapters and why it’s broken down the way it is. Talk
about the features and benefits of the product. The features and benefits section
will probably be the largest of the product information space, but it needs to be
created in a certain way. You need to go into detail about how it’s delivered. Is
it a physical product or a digital product? Is it a video product that people
actually log into and watch the videos on their computer? Quantify your
product. Make sure your prospect knows is has eight hours of video or 46
pages.
You’ll usually just be able to list out individual sections because it will
commonly be descriptive enough to identify what the chapters contain. You’ll
also want to include any covers or digital box shots to illustrate your product. If
you have any ecovers of virtual DVDs created that actually show the digital
product itself, use them. You can get those created on outsourcing sites like
Fiverr for a low price. You should explain what your product does and why it is
critical to have it. What does your buyer get from your product? How does it
tie in to their problem and solution? How does it achieve their desired result?