CONVERTA popular section that works really well here is “This is what you’ll receive
immediately after purchase.” Guarantees can also be included in this section
because it’s logical. Any kind of price breakdown fits well in this section also.
If a product is $37, then you can actually justify the price as follows. “Give up a
night out with the family for a life changing course that could give you more
vacation time and a better life moving forward.” Or, “For the price of a few
lattes at Starbucks, you can be well on your way to earning five figures a month
for the rest of your life.” You can throw price comparisons and breakdowns in
there because they’re logical. After the logical section, allow them to purchase
and click that Add to Cart button again.
The fear-based close is the last section. Lines like “There are only 500 copies
available” or “There is only so much time, you only have until tonight at
midnight!” or “I can’t let too many people buy this product for fear of
sabotaging the market.” If it’s a digital product, don’t limit sales, limit time. An
easy thing to do is include a live element, like a webinar, which is limited by
nature, since as you can only have so many people tune in.