CONVERTRUNNING A PROFITABLE FLASH SALE
Way back when I worked at Pepsi, we used to run flash sales on close-dated pop
(AKA soda in most of the country).
Whenever we found something that was close to going out of date, we’d slap a
sticker on it for 50% off and push it in a cart up to the registers in the front.
Within a few days, all the close-dated pop would be gone, and I didn’t have a
manager breathing down my neck anymore. Problem solved.
The very first time I got an email announcing a flash sale, that’s what I thought
of. And since then, it seemed that everyone and their brother was doing these
‘timed sales’, which tells me one thing...
They work!
So, we started running our own, in lots of different niches and on lots of
different products. All with fantastic success!
And when you think about it, Groupon and Woot have used this idea of a flash
sale to build their entire business model! And don’t get me started on Black
Friday... Black Friday is a collection of flash sales, all day long!
I share all this to say...
Flash sales should be a part of what you do. There are plenty of benefits to a
flash sale, and by the end of this chapter you’ll have a great idea of how to get
one launched in your business.