CONVERTFollow-Up
The follow-up is the marketing series AFTER someone takes action with an
offer or opts in to your process.
The better you understand the follow-up process, the more money you are going
to make.
In fact, the most profitable way of growing your business online isn’t in trying to
get new customers.
It’s selling more stuff to the folks who already bought from you!
See Part Five on email marketing later in the book for more on how to do this.