JASON DROHNGETTING PEOPLE SIGNED UP
In this chapter, we’re going to talk about webinar registration (AKA
signup) pages. Signup pages themselves come down to a couple of very
key elements and the reason why webinars work so well. In order to
actually attend the webinar, somebody has to sign up for it. It’s like an
opt-in form and that's one of the beauties of webinars and why they're so
prevalent.
Not very many marketers or affiliates will send traffic to an opt-in form
because that basically delays payment. They would rather send people
right to a sales letter. Webinars are the exception. They will happily mail
you the signup form for a webinar because they know that, in order for
somebody to purchase, they have to be on the webinar.
That's one of the reasons webinars are such incredible list-building tools,
not to mention when people see a webinar signup page, they are more
likely to sign up, because they're going to be given something live and
free, and they then can make the choice to purchase.
This is also a big reason why I advise you to do a webinar instead if
you're ever tempted to do a very long video sales letter (30 minutes or
longer). I'll cover video sales letters in a later chapter.
So, webinar signup pages are basically treated just like normal opt-in
pages. When you break an opt-in page down, there are basically four
elements to it. There is the title; there is the body copy; there are the
bullets—the features and benefits—and, then there's a call to action. The
call to action is for somebody to sign up for the webinar itself. The only
difference is that you really have to sell the benefits of being on the
webinar, so they actually show up.