JASON DROHNTHE CALL TO ACTION
In this chapter, we’re going to be talking about the call to action (or
CTA) to use on a webinar. Put simply, the “money-getting.” I did my
best and went back through a few years of notes and data to pull these
out.
The goal of a webinar is to make money, point blank.
With webinars, you don’t need to have perfect sales copy, or even sales
copy at all. It comes down to three very simple pieces:
- The introduction
- The story
- The pitch
You don’t need to pay somebody $15,000 to write a sales letter. You don't
need to do any of that stuff. You need have a webinar and a way for them
to purchase your product.
There are some specific money-getting strategies and principles that we
have tested, and that's what this this chapter is about. You can mix these
in, but you don’t have to. If you have a few webinars under your belt,
awesome, this should super-charge them. If not, combine these strategies
into them when you feel comfortable. Some of these things are a little
advanced, and you may not feel comfortable, and if it's your first
webinar, then some of them might be a little bit of a pain.
The first thing that I absolutely love doing is the fast action bonus. “If
you buy within the next 15 minutes, you get this.” In the most successful