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45
December 2019 | REDONLINE.CO.UK
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Mandy Watkins,
founder and
creative director
of Hush, shares her
winter must-haves
When Hush launched in 2003, it did
so with six sets of pyjamas, some
sheepskin boots, an alpaca throw and
its own hot chocolate. Now, 16 years
later, it boasts 10 collections a year,
selling everything from cashmere
sweaters and midi dresses to ankle
boots, jewellery and candles.
Although the company has seen
incredible growth, its founder Mandy
Watkins says, ‘In its essence, it’s
still very recognisable – it has an
independent boutique vibe that
allows it to dance to its own tune.’
That tune appeals to a lot of
women. Hush inhabits a sweet
spot in our wardrobes by offering
trend-led pieces in a very wearable
way. ‘We design clothes for women
who love fashion but won’t be
a slave to it,’ explains Watkins.
She and her design team of four
find inspiration on the street. ‘My
phone is full of photos I’ve taken
surreptitiously of women I don’t
know, because I love a colour they’re
wearing or I get an idea for a print.’
Watkins admits that lots of Hush
products sell out every season simply
because they’re the kind of clothes we
live in and can wear in myriad ways.
‘I’m a jeans and T-shirt kind of girl
most of the time,’ she admits. ‘I’m
all about pieces that I can wear again
and again; that look good on me but
also make me feel
good. So, you’re
just as likely to
see me in a sequin
skirt at the office
as you are in a
pair of jeans on
a night out.’
It’s no surprise
that Hush has
expanded into
other areas of
Spotlight
Hu sh
on
‘This print by
Anne Dokter,
a photographer
I love, reminds
me of one of my
favourite places’
IBIZA PRINT, from
a selection,
Anne Dokter
our lives, too. Its online blog shares
travel inspiration, book reviews and
recipes alongside Watkins’s own
recommendations. ‘We’ve always
tried to do things a bit differently and
still have that same sense of fun and
adventure we had when we started
out,’ she says. Here, she highlights her
favourite things, from Hush and beyond.
‘A great knit
or cashmere
jumper is
a must in my
wardrobe.’
‘If I could
wear only
one pair of
trousers this
season, it
would be these.’
MANDY’S
CHRISTMAS
WISH LIST
‘A great book is
one of my favourite
presents to receive
and give’
AN AMERICAN
MARRIAGE
(Oneworld) by
Tayari Jones
‘One day I’m going to live by the
sea. Until then, I’ll content myself
with the pictures in this book’
SURF SITE TIN TYPE (Damiani)
by Joni Sternbach
LEATHER
JOGGERS,
£295, Hush
CORD BOILER
SUIT, £110,
NECKLACE, about Hush
£552, Vanrycke
BLAZER, £89,
Hush
FLUFFY
KNITTED TOP,
£110, Hush
SILVER SEQUIN
SKIRT, £89,
Hush