MOTORCYCLETRADER 47
How is your brand planning for
a very different world in 2030?
There are two things that really
stand out to me.
Firstly, as a lifestyle brand
going from ‘the ultimate riding
machine’ to ‘make life a ride’ by
building bikes that have a greater
emotional connection with their
owners.
The second aspect is by
creating a brand that’s more of a
representation of the rider – to
make you feel that the bike is
part of who you are; an extension
of your personality – than ever
before.What will be your best-selling
bike in 2030?
The touring and four-cylinder models
make up a large and important
percentage of our volume, but the
GS models are our best-selling bikes.
They’re our future in the short to
mid-term as we see the introduction
of more recent variants such as the
entry-level G 310 GS. For example,
there was a customer who rode
his G 310 GS from Canberra to
Mildura to take part in the recent GS
Safari Enduro, then rode the stock-
standard, learner-approved bike
from Mildura to Alice Springs, around
Uluru then back home to Canberra.The biggest
external forces
on what bikes
we’re likely to beriding in 2030 are
environmental
We’re probably a fair way
off from seeing bikes and
riderwear like this. Or are we?