A10| Tuesday, November 26, 2019 THE WALL STREET JOURNAL.
BOTTOM FEEDERS| By Ross Trudeau
Across
1 Frantic signal
4 Itflowsintothe
Colorado near
Yuma
8 Perfect grade
13 Make a choice
14 Magnetic metal
15 Max Build-Up
Remover brand
16 Emanation from
R2-D
18 Croquet setting
19 Decked out
20 Sacred beetle
22 Won, for one
24 Four-time LPGA
Tour Player of
the Year Ochoa
26 Business
end?
27 Spice from a
purple crocus
28 Chafing dish
warmer
32 Hoedown
seat
33 Dress (up)
34 How neglected
things go
35 Singer Tori
36 Kvetch
38 Went over the
limit
39 Less confining
41 It often follows
neither
42 Steroids, for
short
43 Fanning of “Once
Upon a Time in
Hollywood”
44 Scowls
46 Missy Elliott’s
music
47 Talk or easy
listening, e.g.
48 BBC car show
51 Text from the
marketing
department
54 Wall part
beneath a
pitched roof
55 Unstable
subatomic
particle
57 City on Hawaii’s
eastern coast
58 Love, in Lyon
TheWSJDailyCrossword|Edited by Mike Shenk
123 4567 89101112
13 14 15
16 17 18 19
20 21 22 23
24 25 26
27 28 29 30 31
32 33 34
35 36 37 38
39 40 41 42
43 44 45
46 47
48 49 50 51 52 53
54 55 56 57
58 59 60
61 62 63
Previous Puzzle’s Solution
s
Solve this puzzle online and discuss it atWSJ.com/Puzzles.
KIAS OPEC CRAB
INGE DEMO ALEXA
STEELDRUM MONEY
MONK E E S I MOU T
END I RONCURTA I N
TEAL NEST COO
AVAST TREATS
SHADES OFGRAY
HO I STS SANKA
OAR TART DOMS
OXFORDCOMMA NEE
ATEAT COWBELL
SORTA SLATEROOF
TREED AI RE ANT I
USSR SUDS TETE
59 Chinese dynasty
from 1368 to
1644
60 Angler’s tool
61 Note from the
boss
62 Siouan tribe
63 Fraternity letter
Down
1 Is audibly
unhappy
2 Iran and Iraq
were two of its
founding
members
3 Glance
4 Title role for
Johnny Depp
5 Nest egg choice
6 Easy pickings,
and a feature of
4-, 9-, 17- and
23-Down
7 ___ Domini
8 Extend, as a
home
9 Mushroom
Kingdom royal
in Nintendo
games
10 Title for a
countess
11 Word on a penny
12 Soak up
17 Academic
suspect in a Clue
game
21 Boxer’s sound
23 Tim Roth’s role in
“Reservoir Dogs”
25 Queen of Jordan
27 Margaret Mead
study site
29 Theater
company’s stock
of plays
30 Essential things
31 Gambler’s
calculation
32 Lacking locks
37 Game with
mallets
40 Display cabinet
45 Iraq War
justification, for
short
48 No longer feral
49 Orchestra
member
50 BBs, e.g.
52 Novel framework
53 Luke’s mentor
54 Fun time
56 Musical Yoko
Weather
Shown are today’s noon positions of weather systems and precipitation. Temperature bands are highs for the day.
City Hi LoW Hi LoW City Hi LoW Hi LoW
Today Tomorrow Today Tomorrow
City Hi LoW Hi LoW
Anchorage 21 17 c 28 24 sn
Atlanta 66 56 pc 70 45 r
Austin 79 50 c 62 50 c
Baltimore 61 44 s 60 42 sh
Boise 40 31 pc 43 22 sn
Boston 56 40 s 53 45 sh
Burlington 47 34 c 46 39 r
Charlotte 63 49 s 64 43 r
Chicago 48 45 r 45 29 c
Cleveland 56 48 pc 60 35 r
Dallas 76 41 pc 57 42 c
Denver 26 7 sn 27 12 c
Detroit 50 45 c 54 34 r
Honolulu 87 76 pc 85 73 sh
Houston 82 62 c 68 54 c
Indianapolis 55 50 sh 51 30 c
Kansas City 56 32 c 43 26 pc
Las Vegas 52 37 s 52 37 r
Little Rock 69 42 t 56 38 pc
Los Angeles 66 50 s 59 45 r
Miami 81 68 s 84 70 pc
Milwaukee 44 42 r 46 30 c
Minneapolis 38 28 c 31 19 sn
Nashville 64 59 pc 61 35 pc
New Orleans 77 67 t 76 59 t
New York City 58 45 s 56 43 sh
Oklahoma City 72 30 pc 50 34 pc
Omaha 40 27 sn 35 22 s
Orlando 76 54 s 80 57 s
Philadelphia 60 43 s 58 43 sh
Phoenix 61 41 s 66 49 pc
Pittsburgh 57 43 pc 61 34 r
Portland, Maine 49 33 pc 46 39 sh
Portland, Ore. 45 35 r 45 28 c
Sacramento 55 40 r 54 36 sh
St. Louis 61 44 sh 49 32 pc
Salt Lake City 35 23 pc 37 28 sn
San Francisco 56 46 r 53 41 sh
Santa Fe 36 15 s 39 29 c
Seattle 45 35 c 44 29 pc
Sioux Falls 36 27 sn 31 17 s
Wash., D.C. 61 49 s 60 45 sh
Amsterdam 53 49 sh 52 46 r
Athens 67 53 sh 66 54 pc
Baghdad 75 49 s 76 57 pc
Bangkok 92 78 s 94 78 s
Beijing 39 24 pc 40 20 pc
Berlin 44 41 c 47 45 sh
Brussels 53 50 sh 52 46 r
Buenos Aires 79 60 pc 81 62 s
Dubai 81 67 s 82 68 s
Dublin 53 45 r 50 40 c
Edinburgh 49 41 sh 49 41 r
Frankfurt 48 42 c 53 46 r
Geneva 54 43 c 53 46 r
Havana 86 64 s 88 66 s
Hong Kong 76 67 pc 78 61 s
Istanbul 64 51 c 59 51 pc
Jakarta 92 77 t 92 77 t
Jerusalem 73 56 s 66 50 s
Johannesburg 88 61 s 88 64 pc
London 56 48 r 53 43 sh
Madrid 61 50 sh 57 47 sh
Manila 90 78 c 90 80 r
Melbourne 61 46 sh 73 51 s
Mexico City 77 53 s 78 50 s
Milan 55 48 pc 51 43 r
Moscow 25 24 c 28 26 c
Mumbai 92 76 pc 90 77 pc
Paris 55 50 sh 54 48 r
Rio de Janeiro 80 68 pc 87 72 pc
Riyadh 80 59 pc 80 61 s
Rome 64 53 pc 65 56 sh
San Juan 89 78 pc 88 77 sh
Seoul 53 30 pc 47 28 pc
Shanghai 57 50 pc 55 47 r
Singapore 88 77 t 88 78 pc
Sydney 90 58 t 71 61 s
Taipei City 71 66 c 72 63 r
Tokyo 52 47 c 56 49 r
Toronto 4937pc 5235r
Vancouver 45 32 pc 43 27 pc
Warsaw 39 36 c 45 41 c
Zurich 49 39 c 53 45 r
Today Tomorrow
U.S. Forecasts
International
City Hi Lo W Hi Lo W
s...sunny; pc... partly cloudy; c...cloudy; sh...showers;
t...t’storms; r...rain; sf...snow flurries; sn...snow; i...ice
Today Tomorrow
Warm
Cold
Stationary
Showers
Rain
T-storms
Snow
Flurries
Ice
<
0 s
10 s
20 s
30 s
40 s
50 s
60 s
70 s
80 s
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VV CalgaryCCCalgary
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Honolulu
Anchorage
Jacksonville
Little Rock
Charlotte
Louisville
Pittsburgh
New York
Salt Lake City
Tampa
Nashville
Memphis
Detroit
Kansas
City
El Paso Dallas
Billings
Portland
Miami
San Francisco
Sacramento
Orlando
Atlanta
New Orleans
Houston
San Diego Phoenix
Los Angeles
Las
Vegas
Seattle
Boise
Denver
Mpls./St. Paul
St. Louis
Chicago
Washington D.C.
Boston
Charleston
Milwaukee Hartford
Wichita
Indianapolis
Cleveland
Buffalo
Austin
Helena Bismarck
Albuquerque
Omaha
Oklahoma City
San Antonio
Des Moines
Sioux Falls
Jackson Birmingham
Cheyenne Philadelphia
Reno
Santa Fe
Colorado
Springs
Pierre
Richmond
Raleigh
Tucson
Albany
Topeka
Columbia
Augusta
Ft. Worth
Eugene
Springfield
Mobile
Toronto
Ottawa
Montreal
Winnipeg
Vancouver Calgary
Edmonton
70s
80s
40s
30s10s20s
0s
0s
80s
80s
70s
60s
60s
60s
50s
50s
50s
40s
40s 40s
40s
30s
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20s
40s
20s20s
20s
10s
10s
40s
shopping. “They are the biggest
converters,” said Marshal Cohen,
chief industry adviser, retail, at
NPD Group.
In a survey this year, 58% of Gen
X shoppers cited a preference for
holiday shopping online, up from
43% in 2015, says Rod Sides, vice
chairman and U.S. retail leader at
Deloitte. “It’s the highest preference
of any of the cohorts we have,” he
added, referring to Gen X.
“It’s pretty telling that this gen-
eration has now transitioned essen-
tially to online in terms of their
preferred place to shop. This is not
a digitally native group,” Mr. Sides
said.
Intensifying the draw of online
shopping for these holdouts is the
emergence of websites and apps
that focus on bargains, including
DealNews, BFAds, ShopSavvy and
The Coupons App.
The Doorbusters
Darla Smith, 40, in Louisville, Ky.,
has been going shopping in stores
for Black Friday sales since her
son, William H. Smith, was 1 year
old. Now 20, he joins her.
The two catch Black Friday sales
at stores including Kohl’s, Target
and GameStop on Thanksgiving
night, a few hours after their family
dinner. They hit several stores from
about 10 p.m. to 1 or 2 a.m. “Once I
got old enough, I started just com-
ing with her,” says Mr. Smith, a col-
lege sophomore. “My dad started to
become really disenchanted with
the whole thing. To me it was like
new and interesting.”
Despite the rise of online shop-
ping, some people still swear by
Black Friday doorbuster deals at
stores. Of the around 165 million
consumers considering shopping
over the five-day Thanksgiving
weekend period, 47% said they
would start their shopping in stores
rather than online, according to the
National Retail Federation and Pros-
per Insights & Analytics.
While some are older consum-
ers who stick with long-held hab-
its, perhaps surprisingly those un-
der 25 were more likely than other
age groups to say they expect to
shop in stores. More than 80% of
Generation Z responders in a Del-
oitte report released Monday said
they plan to shop in stores during
the holiday weekend.
“Even though they grew up with
cellphones, they definitely like to go
into the store,” says Lauren Bitar,
head of the retail consulting prac-
tice at analytics firm RetailNext.
Darla Smith and her son have a
strategy where he’s the designated
line holder while she picks up more
stuff. “We move through the line a
lot quicker,” says Ms. Smith, who
works in a hospital’s child-develop-
ment center. She scours print ads
for deals, circling items she wants
to buy and bringing the ads with
her rather than using her cellphone.
The mother and son see the
Black Friday shopping spree as a
chance to bond. “I guess you can
say it’s more now a tradition,” Ms.
Smith says. “It’s just fun for the
both of us.”
Clockwise from top: Macy’s shoppers
in New York last Thanksgiving, Darla
Smith and her son William H. Smith,
Hank Peña and Lylla Hinchcliff.
BLACK FRIDAYis coming up: Are
you an ecoshopper, an online con-
vert or a retro doorbuster?
It might depend on your age.
Recent trends have loosened Black
Friday’s grip on holiday shopping
and changed the ways people
shop. Socially conscious shop-
ping—with an eye to cutting waste
and avoiding impulse buys—is on
the rise, especially among younger
consumers. Social media and new
shopping apps are making it easier
than ever to score deals online.
And retailers are offering specials
earlier and earlier in the season.
Shopping—in-store and online—
on the Friday after Thanksgiving
this year will account for about
48% of around $68 billion spent
over the four days through Sun-
day, retail research firm Customer
Growth Partners estimates, down
from 60% in 2000.
Still, traditional Black Friday fans
remain—those consumers who revel
in getting up early for the sales at
malls. As the holiday season starts,
here’s a look at some of shopping’s
generational trends.
The Ecoshopper
Lylla Hinchcliff, an 18-year-old col-
lege freshman at Kent State Uni-
versity in Ohio, says a class fo-
cused on climate change triggered
a change in her shopping habits
over the past six months. “In the
past, I didn’t put too much
thought into what I was buying
but ever since that I’m more eco-
aware,” she said. “I just think,
‘Should I really be buying this?’ I
now want to be able to support
what companies stand for.”
A growing number of younger
shoppers consider themselves envi-
ronmentally conscious and want to
shop accordingly, buying local or
from brands that promote them-
selves as socially responsible, like
the clothing company Everlane.
“More than other generations,
BYRAYA.SMITH
LIFE & ARTS
CLOCKWISE FROM TOP: JEENAH MOON/BLOOMBERG NEWS; DARLA SMITH; HANK PEÑA; LYLLA HINCHCLIFF
The
Generational
Shopping Divide
younger consumers take a more
active approach to researching and
understanding brands’ corporate
responsibility efforts,” says Diana
Smith, associate director of retail
and apparel research at Mintel. A
recent Mintel survey showed 46%
of millennials said they had sup-
ported a retailer because it was
transparent about the way it pro-
duces what it sells; 43% of those
younger than that, known as Gen-
eration Z, gave the same answer.
Labels from Gucci to fast-fashion
retailer H&M are making efforts to
appeal to these shoppers. “We do
expect to see the socially and envi-
ronmentally conscious consumer
trend grow and become an increas-
ingly important factor in choosing
one retailer over another,” says Jill
Standish, senior managing director
and head of consulting firm Accen-
ture’s retail practice.
When it comes to gifts this year,
“instead of thinking about the
quantity of things I’m going to
buy, I’m more thinking of quality,”
Ms. Hinchcliff says. On Black Fri-
day, she plans to look online for
brands who align with her new
outlook to check what sales they
are promoting. She also plans to
shop at retailers in her area, to be
more sustainable. “I told my fam-
ily you all are getting cool local
gifts this year,” she said. “They’ll
be excited to get things from an
area they’ve never been to.”
Many younger shoppers are also
drawn to the rising number of sec-
ondhand sites. Korrinne Can-
naverde, a 32-year-old bookkeeper
in Blairsville, Ga., started shopping
with online secondhand retailer
thredUP last year after learning
about it on YouTube. “I was first
attracted to thredUP because of
the discounted prices,” says Ms.
Cannaverde, who has two small
children. “But now, their vision of
cutting back on waste for the
planet has really revolutionized
how I buy clothes not only for me
but also for my family.”
For gifts, “I either try to buy
things that are sustainable or ‘give
back’ in some way,” she says.
The Online Convert
Hank Peña, a 49-year-old married
father of two in Boston, last year
for the first time shopped entirely
online during the Black Friday
weekend spanning Cyber Monday.
Before that, he made annual
trips to the mall, scouring ads and
heading out early Friday or, more
recently, after Thanksgiving din-
ner—once lining up as part of an
early-rush doorbuster crowd to
snag an expensive television at a
deep discount. Over the years he
was turned off by reports of shop-
pers being trampled and the feel-
ing the deals weren’t attractive
enough to justify braving crowds
in the wee hours.
“There are better sales online,
and the sales are online more of-
ten,” says Mr. Peña, an extermina-
tor and aspiring screenwriter who
does most of his online shopping
on Amazon. “There’s now nothing
toincentivizemetogointoa
store,” he says. “It used to be fun.
It used to be a big deal. But it’s
lost its luster.”
Among Generation X, approxi-
mately ages 39-54, many of those
who grew up with doorbuster tra-
ditions now are joining younger
shoppers in shifting to online
THE ECOSHOPPER THE ONLINE CONVERT THE DOORBUSTERS
Prime age:Spans generations
Philosophy: Enjoy the thrill of the
chase for deals and the social aspect
of joining other shoppers. For some,
the outing is a holiday tradition.
Stores:Malls and shopping centers.
J.C. Penney, Macy’s, electronics
stores
Prime age:Over 40
Philosophy:A recent devotee of online
shopping after becoming disillusioned
with the crowds and lackluster deals at
in-store doorbuster sales.
Retailers & Apps:Amazon,
department-store websites,
ShopSavvy app
Prime age:18 to 35
Philosophy:Buys from companies
that are transparent about how and
where their products are made, pro-
mote the environment and recycling,
support causes.
Retailers & Labels:Everlane, Refor-
mation, the RealReal, thredUP