Publishers Weekly - 04.11.2019

AMERICA’S FAVORITE TV JOURNALIST

JOAN LUNDEN DISHES ON AGING IN A

FUN AND FRANK MEMOIR

“I’m too old for

Snapchat but too

young for Life Alert®.”

~ JOAN LUNDEN

In her most candid and revealing book yet, acclaimed

broadcast journalist and Baby Boomer Joan Lunden

delves into the various phases of aging in a new

memoir Why Did I Come Into This Room?

In this hilarious book, Lunden takes the dull and

depressing out of aging, replacing it with wit and

humor. After all, laughing is better than crying—

unless it makes you pee! Whether you’re in your

40s, 50s, 60s, or more, this book is full of helpful

information to embrace—or at least prepare for—

the inevitable.

The major national marketing campaign will include:

• National TV publicity appearances on outlets
  such as “Today Show,” “Live with Kelly &
  Ryan,” “The Doctors” “Tamron Hall Show,”
  “Extra,” and “Access Hollywood.”


• Major national print and online coverage
  including People, Women’s Day, Prevention,
  First for Women, Allure, Glamour, NPR, and
  WSJ.


• Author appearances in select markets

Why Did I Come Into This Room?

By Joan Lunden - 3/10/2020

ISBN: 978-1948677295

$28.00 - Forefront Books,

available through Simon & Schuster