October 21, 2019 BARRON’S M7
The Striking Price
Options
How to Play Amazon’s Earnings
By Steven M. Sears
THERE’S ONE THING THAT EVERYONE SEEMS
to agree on in this angst-driven market:
Event-driven trading is looking increas-
ingly attractive.
Bywageringontheoutcomeofearnings
or economic reports, investors generally
have, at minimum, a 50/50 chance of being
right—pretty good odds, considering that
everyoneisstrugglingtounderstandwhat’s
going on at a time when a presidential
tweetcouldatanymomentprovetobethe
iceberg that sinks the Titanic.
Theseconditionscreateaperfectoppor-
tunityforoptionstrading.Ratherthancom-
mittingbucketsofcashtobuyastock,inves-
torsaredecidingtoriskalittlebitofmoney
topotentiallygainalotiftheirputandcall
trades are winners. (Puts increase in value
whentheunderlyingsecuritypricedeclines,
whilecallsincreaseinvaluewhentheunder-
lying security price increases.)
This is especially true as third-quarter
earnings season begins. Now, it seems,
barely a moment passes without someone
buyingrelativelyinexpensiveupsidecalls—
or selling plump downside puts—to try to
make some cash off an earnings report.
Stuart Kaiser, UBS’ derivatives strate-
gists, has advised clients that investor ex-
pectations are fairly low for earnings sea-
son. You can thank lingering concerns
aboutthetradewarwithChina,andthrow
in the standard worry that the U.S. econ-
omyisdancingaroundtheedgeofareces-
sionaryvolcano,forkeepingearnings-per-
shareestimatestampeddown.Still,options
dealers are a shrewd bunch, and Kaiser
notes that most options are fairly priced
aheadofearnings,makingfindingpotential
mispricings more difficult than normal.
According to Goldman Sachs, Ama-
zon.com (ticker: AMZN) offers potentially
mispricedoptionsandstrongearningsfun-
damentals. The bank has told clients that
Amazon’sstockispricedintheoptionsmar-
ketasifitwillmove4%inreactiontoearn-
ings, compared with an average earnings-
day move of about 5% for the past eight
quarters. The company reports on Oct. 24.
Goldman analyst Heath Terry, who fol-
lowsthee-commercegiant,istellingclients
thatthestockshouldadvance40%overthe
next12months.Theextraordinarymovere-
flects Amazon’s dominant position in cloud
computing, as well as the continued death
march of its traditional retail competitors.
Goldman’sderivativesstrategistrecently
told clients to buy Amazon’s November
$1,725callswhenthestockwasat$1,720.26.
The stock has since surged. Investors who
areintriguedbytheAmazonearningsplay
can simply buy November calls with strike
pricesthatareslightlyhigherthanAmazon’s
stock price to position for a rally.
Shouldthestockbehaveasexpectedby
Goldman, the trade will prove profitable if
thestockisabovethecallstrikepriceatex-
piration. During the past 52 weeks, the
stock,whichisup17%thisyear,hasranged
from $1,307.00 to $2,035.80.
While owning calls intoearningsispopu-
lar,manyinvestorsprefersellingdownside
puts on Amazon to generate attractive re-
turns on cash. Amazon’s put premiums are
expensivebecausethestockpriceissohigh.
Ofcourse,theriskofsellingputsonsuch
a high-price stock cannot be overstated. If
Amazondeclinesonearningsandthestock
isbelowtheshort-putstrikepriceatexpira-
tion,putsellersmustbuythestockorcover
the put. At $1,750, 100 shares of Amazon
costabout$175,000,whichisrealmoney—es-
peciallyconsideringthatsellingtheNovem-
ber$1,740putgeneratesonlyabout$5,000.
Some will criticize Amazon put sales as
picking up a nickel in front of a steam-
roller—and they wouldn’t be wrong. Of
course, if the put trade works, pocketing
$5,000fortyingupidlecashisanicereturn
for not much work.
OneinvestorwholikestheAmazonput
tradesaysitoftenworks,andeventhough
heoccasionallyhastobuystock,everything
tends to work out over the long term. If
thisappealstoyou,butyouwanttotemper
theputtrade,waitfortheearningsreport
tobereleasedandthensellputs.Why?The
stockshouldbemoredocileonceallofthe
news is out of the way.
Equity Options
CBOE VOLATILITY INDEX
VIX Close VIX Futures
10
15
20
25
30
35
40
NDJ FMAM J J A SO
Daily Values Source: CBOE
THE EQUITY-ONLY PUT-CALL RATIO
Put-Call Ratio S&P 500 Index
50
85
120
155
190
225
260
NDJ FMAM J J A SO
Source: McMillan Analysis Corp.
SPX SKEW
Implied volatility %
8
9
10
11
12
13%
NDJ FMAM J J A SO
Source: Credit Suisse Equity Derivatives Strategy
NDX SKEW
Implied volatility %
8
9
10
11
12%
NDJ FMAM J J A SO
Source: Credit Suisse Equity Derivatives Strategy
Skew indicates whether the options market expects a stock-market advance or decline. It measures the difference
between the implied volatility of puts and calls that are 10% out of the money and expire in three months. Higher
readings are bearish.
Week'sMostActive
Company Symbol TotVol Calls Puts AvgTotVol IV%ile Ratio
Achillion Pharm ACHN 131736 67922 63814 1952 72 67.5
Assembly Biosciences ASMB 2216 1238 978 84 81 26.4
Badger Meter BMI 6768 3266 3502 596 54 11.4
Gossamer GOSS 20281 3664 16617 2724 71 7.4
Sleep Number SNBR 31375 16111 15264 4316 22 7.3
Royal Bank of Scotland RBS 8780 7098 1682 1332 92 6.6
Ericsson ERIC 30273 27025 3248 4836 7 6.3
Limelight Networks LLNW 6706 4922 1784 1068 42 6.3
Crown Holdings CCK 24079 15394 8685 4044 50 6.0
Exelon EXC 46576 36500 10076 7744 84 6.0
Endo International ENDP 44621 36883 7738 7480 100 6.0
Reata Pharm RETA 18202 9184 9018 3076 92 5.9
New Age Berages NBEV 53977 43702 10275 9680 54 5.6
Simply Good Foods SMPL 3083 2686 397 632 91 4.9
Ultra Clean Holdings UCTT 5218 1509 3709 1056 57 4.9
Interactive Brokers IBKR 13259 5389 7870 3124 74 4.2
Teekay Tankers TNK 13419 13152 267 3424 100 3.9
Aurinia Pharm AUPH 41662 34890 6772 10704 99 3.9
Signet Jewelers SIG 73987 54972 19015 19420 72 3.8
Sage Therapeutics SAGE 27824 26667 1157 7588 87 3.7
Thistableofthemostactiveoptionsthisweek,ascomparedto average weeklyactivity–notjustrawvolume.Theideaisthatthe
unusuallyheavytradingintheseoptionsmightbeapredictorofcorporateactivity–takeovers,earningssurprises,earningspre-
announcements,biotechFDAhearingsordrugtrialresultannouncements,andsoforth.Dividendarbitragehasbeeneliminated.In
short,thislistattemptstoidentifywhereheavyspeculationistakingplace. Theseoptionsarelikelytobeexpensiveincomparisonto
theirusualpricinglevels.Furthermore,manyofthesesituationsmayberumor-driven.Mostrumorsdonotprovetobetrue,soone
shouldbeawareoftheseincreasedrisksiftradinginthesenames
RatioistheTotVoldividedbyAvgTotVol.IV%ileishowexpensivetheoptionsareonascalefrom0to100.
Source:McMillanAnalysis