19 October/20 October 2019 ★ FTWeekend 19
The raising
of a glass
H
ave you noticed how
expensive wine is
becoming? For those of
us in Brexit-torn Britain,
it might be tempting to
blame it on the decline of the pound,
since so much of the wine we import
comes from the eurozone.
But wineinflation is a worldwide
phenomenon, and it applies to wines
from the bottom to the top of the scale.
In the past few years — thanks to that
plummeting pound, successive duty
increases and he fact that the Britisht
wine market has at last started to
shrink — even UK supermarket prices
have been escalating.
The big retailers need to maintain
turnover, and the £5 bottle has become
a distant memory for those wanting a
wine with any character; £8 or even
£10 has become the new normal.
With notable exceptions — the
Germans and Dutch, for example —
other wine drinkers tend to be much
less penny-pinching than us Brits. By
contrast, it can seem as though certain
Chinese and US buyers actively seek
out high price tags on bottles. Until
recently, sales were soaring in both
countries, though volume sales are
slowing down now.
At the top end of the scale, there
doesn’t seem to beany sort of brake on
price rises. You have only to look at the
remorseless rises of Bordeaux first-
growths, emblematic trophy wines that
can easily cost £500 a bottle. These
have been actively sold as luxury
goods. And, just like the LVMH
stablemates of some of them (notably
Château Cheval Blanc and Château
d’Yquem), producers are busy trying to
forge direct links with the end-buyer
rather thanrely on Bordeaux’s many-
linked distribution chain.
Now that Burgundy has become the
height of fashion, the region’s most
revered wines — grands crus from the
top-drawer producers — have
leapfrogged Bordeaux first-growth
prices in the past few years.
A bottle of Domaine Armand
Rousseau’s Chambertin, for example,
would cost a four-figure sum — except
it would rarely be offered by the single
bottle. It would much more likely be
traded by the stratospherically priced
case on the fine wine merry-go-round,
escalating with every deal, perhaps
never to be drunk.
This price inflation has percolated
down the Burgundian hierarchy. At
least one London fine wine importer
blames the internet. Speaking off the
record for fear of losing his precious
allocations, he told me: “The problem
is they can see what their wines are
selling for all over the world now, and
they want a bigger share of it.”
The days when producers added a
modest percentage to their production
costs are long gone.
A crucial factor in all this ambitious
pricing is that nowadays the number —
and wealth — of people keen to buy
famous wines is considerably greater
than it was even 20 years ago.
A producer with a reputation knows
that if a budget-conscious British or
American buyer snubs its trophy wine,
there will be a collector in Asia, Russia
or Brazil who will be only too glad to
take up the slack. And they will
probably open rather than hoard it.
The succession of short vintages
(with low yields) in Burgundy this
decade has coincided with a rapid rise
in demand. With not enough Burgundy
to go round, better-known producers
in, say, the Rhône and fashionable
parts of Italy increased their prices.
(California, with its ready-made, well-
heeled domestic market, needed no
such encouragement; after all, Silicon
Valley is but a brief limo ride from
Napa Valley.)
But at least in Burgundy there is an
accepted hierarchy of appellations and
long-held reputations. How does a
newer producer in a region without
much of an international reputation
price their wine?
Not so long ago, it seemed that
newcomers’ prices were relatively
modest initially, until reputations
and/or high scores were won. But now
I’m seeing moreproducers diving in at
the deep end, asking reallyambitious
prices from the start.
They may be emboldened by the fact
that even if less wine is being drunk in
many countries — especially Britain,
where no- and low-alcohol drinks are
as much in fashion as gin or craft beer
— drinkers are tending to trade up.
Those who treat themselves to one
really special bottle at weekendsare
starting to encroach on the little-and-
often brigade.
On UK shelves and retail wine lists,
I view £10 to £25 a bottle as the sweet
spot that is likely to be of most interest
to my readers (and I will try tofocus on
this price bracket in my four weeks of
specific recommendations leading up
to Christmas). But it is becoming
increasingly difficult to find wines of
real interest under £25 a bottle.
The Languedoc should be a source of
great-value French wine because land
is relatively inexpensive and only
producers such as Grange des Pères
and Mas de Daumas Gassac have
established international reputations.
But when I tasted a range of wines
from relative newcomers this summer,
prices were all over the place — up to
€40 a bottle ex-cellar, without much
apparent logic or justification.
I had the great pleasure of tasting
through the current range of wines
from an ambitious 15-year-old wine
estate, La Pèira, established on rocky
hillsides in the Languedoc’s Terrasses
du Larzac appellation.
Thedelicious top red, also called La
Pèira, retails for about £50 a bottle,
which I presume is quite a difficult sell,
even though it is every bit as good as
many red Bordeaux at the same price.
Perhaps owner Rob Dougan should
have copied Will Berliner, an American
who settled in Western Australia’s
Margaret River region only a few years
ago, started to grow and make his own
wine, and decided to begin at the top.
Qantas Wine is currently offering his
2016 Cloudburst Cabernet at A$350
(almost £200) a bottle. His neighbours
may be envious, but they are also
delighted by the permission it gives
them to raise their prices. As virtually
everyone else seems to be doing.
More columns at ft.com/
jancis-robinson
cCôtes du Rhône
rouge
cBordeaux crus
bourgeois
cLoire whites —
especially
Muscadet
cBeaujolais
cAlto Piemonte
Jancis’s pick of wines that
seem underpriced (for now)
Jancis Robinson
Wine
O
ur gateway to Ameri-
canbaking s ouri col-
league Bridget Fojcik,
who grew up in Seattle.
She introduced us to
the US baking traditions, including
recipes with wholesome names such
as berry crisp, rice crispy treats and
pumpkinchiffonpie.
One of the crowning glories of this
great American tradition is the Ger-
manchocolate cake. It is a gothic
creation, a Wagner opera of a cake,
withlayersofchocolateyspongeand
coconut buttercream, knobbly bits
of pecan and an icing of more choco-
late,morecoconutandmorepecans.
If none of these components
sounds very German, that’s because
they aren’t. Samuel German was an
American baker, possibly of English
origin, who developed baking choc-
olate for The Baker Chocolate Com-
pany in the 1850s. The recipecan be
traced back to Texas in the 1950s. It
hasbecomeanationaltreasure.
We usually forget Bridget’s birth-
day but she never forgets ours.
Whenever there is something to cel-
ebrate, we know she’ll stay up the
night before, layering good wishes
forusincoconutandchocolate.
But this year we did manage to get
our act together and bake a cake for
her birthday. It wasn’t a foot high or
layered and it didn’t take all night to
make—infact,thiswasaquickmix-
and-bakenumber,achocolate-coco-
nut combo but with the nuts
replacedbysharppassionfruit.
It wasn’t German or American,
butitwasverygood—andafineway
tocelebrateaclosefriend.
[email protected]
Once more,
with passion
Cookery| This quick mix-and-bake number is a fine way to celebrate a
friend’s birthday, write Honey & Co’sSarit PackerandItamar Srulovich
A dairy-free chocolate, passion fruit and coconut cake
To make a 22cm cake
Ingredients
For the cake mix
200g coconut milk
2 eggs
80g passion fruit flesh (from 4-6 fruits,
epending on their size)d
175g sugar
1 tsp baking powder
Pinch salt
50g cocoa powder
140g spelt flour (or plain if you prefer)
80g chopped dark chocolate (we used
70 per cent)
3 tbs desiccated coconut (30g)
125g coconut oil (just melted, not hot)
For the passion-fruit icing
120g icing sugar
20g passion-fruit pulp (about 1-2)
Method
Heat your oven to 170C (fan assist).
Stir the coconut milk, eggs and
passion fruit together and whisk to
combine. Mix the sugar, baking
powder, salt, cocoa powder and spelt
flour in a large bowl.
Then mix in the wet ingredients and
stir a little, but don’t bother to
combine until you add the chopped
chocolate, desiccated coconut and
melted coconut oil.Fold to an even
mass,try not to over-mix, just combine.
Transfer to a lined 22cm springform
baking tin and pop into the centre of
the oven for 20 minutes. Rotate the
cake for an even bake and cook for a
further 20 minutes. Check the cake —
it should start to crack.
It will probably take another 10
minutes to bake fully but, depending
on your oven, you might want to lower
the heat a bit if it starts getting too
dark. It is done when it seems bouncy
but not fully firm as the chocolate and
spelt flour will keep it moist.
Remove the cake from the oven and
leave to cool for a few minutes. Then
remove the side of the tin and turn on
to a flat plate, leaving the base of the
tin to press it down for 15 minutes.
Remove the base and let the cake cool
entirely before icing.
To ice, simply mix the icing sugar
with the passion-fruit pulp until it
becomes a paste. Don’t add any more
liquid unless you’restruggling to turn
it into a paste. Pour over the top of the
cake and smooth to the edges. Let it
set for15 minutes before serving.
Food & Drink
cBarbaresco
cAlto Adige
cGerman whites
cGreece
cPortugal
cSpanish
Garnacha
cSouth Africa
cChile
For prices, see wine-searcher.com — and
‘GV’ (good value) on jancisrobinson.com
Patricia Niven
OCTOBER 19 2019 Section:Weekend Time: 18/10/2019- 13:56 User:andrew.higton Page Name:WIN19, Part,Page,Edition:WIN, 19, 1