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Time is the most important commodity we have. In an ever-
more-hectic world, what really matters is how we spend those
moments that have not been stripped away by work or routines.
For Hyundai, the goal is to give back to people more meaningful
experiences and connect them with quality time—a key part of the
company’s overall ethos, “Progress for Humanity”.
Hyundai believes it can improve the time we spend in our
vehicles by making those moments more enjoyable, satisfying,
convenient, relaxing and productive. And it intends to do this by
personalising our in-car time—making our vehicles an extension
of our life and personality.
MAKING THE MOMENTS MATTER
We are already living in a world of always-on interconnectivity.
Everybody wants the freedom to choose who and what they connect
with, and how and when they do so. Hyundai believes you deserve
the same freedom of choice in your car. Every journey should be an
opportunity for you to focus on what is important to you.
Wonhong Cho, Executive Vice President and Chief Marketing
Officer at Hyundai Motor Company, explains how Hyundai defines
this quality time—and how the company hopes to give us all more
of it.
“Humanity means being connected to one another,” he says.
“But in the modern world I think we often feel overwhelmed by
information, notifications, content and what we see on social
media. This leaves us with little time to focus on what matters to us.
“Having deep and meaningful relationships with our
customers across markets means we understand what quality
time is in their minds. It’s about breaking away from everyday
routines to focus on what really matters to you. We seek to
connect people with quality time, by providing moments of fun,
relaxation, escapism and togetherness as they interact with the
brand and our products and services.”YOUR CAR, YOUR SPACE AND YOUR TIME
People have always adapted and altered their personal space
and surroundings to reflect their tastes and requirements. “When
people first get a smartphone, every home screen is the same,” says
Cho. “But soon each phone is different, just because of our personal
preferences. It’s like a fingerprint. Or take a college dormitory. When
students first arrive on campus, they all have similar-looking rooms.
By the very next day, every room will look different.”“Cars as a living space will be the
next evolution in future mobility.”
Connected Mobility:
Driving the time of your life
How Hyundai is playing with time and space to make
your car an extension of your life and lifestyle