Vogue India July 2016

PACKAGE DEAL

The most innovative food packaging

from shelves around the world

Moscow-based design agency

Nikita reimagines diferent

pasta as hairdos forPasta

ForGreen

Berry Tea’s tea

bags, Natalia

Ponomareva

draws from

origami

______________

MASON & CO

This Auroville-based

chocolate brand hits

the sweet spot with

their clean designs.

Mumbai studio

Impprintz’s packaging

design—contemporary

yet traditional—

complements the

organic, artisanal brand.

“Food packaging should

be functional, attractive

and not wasteful. It

should bring forth

the personality of the

product,” says Simran

Sahi of Impprintz, also

known for the packaging

of Blue Tokai cof ee.

____________

ANTIDOTE

According to Sargam

Gupta of Double

Decker Design, a

lot of things need to

work in harmony for a

packaging design to

be successful. “From

the container, to the

colour of the liquid,

everything needs to

be considered,” she

says. Her art for the

Antidote juice bottles

checks all the boxes:

it subtly incorporates

geometry (a tribute

to each juice’s

carefully calculated

nutrients) and each

flavour’s illustration

is derived from the

function it serves.

NO3 CLIVE ROAD
The blended teas
in Radhika Chopra’s
boutique label have one
thing in common—they
all come in graphic
boxes that use Indian
blockprints and patterns.
“We are using our
packaging as a platform
for new collaborations
and designs in India,”
says Chopra, who has
teamed with Gunjan
Gupta, Peter D’Ascoli
and design fi rm The
Brewhouse to create
unique designs that
speak of Indian heritage
in a contemporary way.

__________________________

ALL THINGS CHOCOLATE

Available in a variety of fl avours and playful

packages, this artisanal chocolate brand defi nitely

has design on its mind. “To create fun packaging

and experiment with formats is one of the

reasons we came about,” says Kochar. Their new

‘All Things Checkered’ chocolate forgoes paper

for hand-stitched fabric boxes. “Péro provided

the fabric and assembly and collaborated on the

design, so the packaging refl ects our common

love for the handcrafted,” she adds.

________

SPRIG

Like Paper Boat’s novel

revision of the Tetra

Pak, Sprig relooks

sauce packaging with

their vibrant designs

that evoke its cultural

roots. “We want to

develop products

that stand out on any

retail shelf,” says Vishal

Menon of Kerala-based

Synthite, who is now

working on an origami-

inspired idea. Q

Naoto

Fukasawa’s

JuicePeel

designs are

inspired by

the fruits’

natural skins

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