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MONTBLANC
Innovationandfinecraftsmanshiphave
alwaysbeenatthecoreofMontblanc’svision
forexcellence.Originallyknownforitsluxury
writinginstruments,thebrandhassincegrown
toincorporatetimepiecesinitsportfolio,
launchingitsfirstwatchin1997.In2017,the
RichemontGroupestimatedthatwomenwould
constitutea sizeablequarteroftheluxury
watchmarketclientele.It’snowondertheheat
is onforhigh-endwatchbrandstostrikea
balancebetweencomplicatedmechanismsand
femininedesigns.
TheBohèmeline,Montblanc’sfirstwomen’s
watchcollectionlaunchedfiveyearsago,is a
greatembodimentofa piecedesignedforthe
seismicshifttowardsa female-centricmarket.
Sinceitsintroduction,thewatcheshave
beenextremelywell-receivedandthebrand
hascapitalisedontheirpopularitytorelease
variationsthatappealtoa widersetofwomen,
especiallythosewhoarenotseriouswatch
collectorsbutjustfansofbeautifuldesign.In
July, Montblanc unveiled several new additions
MEETING OF MINDS
MontblancCEONicolasBaretzkishareshow
theGermanluxurybrandis pushingtheboundaries
of watchmaking, especially in its female timepieces
BY AMELIA YEO
totheline,eachfeaturingthecollection’s
signaturepolishedcaseswithslightlycurved
andfacetedhorns,sculpturedonioncrowns,
andbezelssetwithsparklingdiamondsforthat
addedtouchofsophistication.
Particularlyoutstandingis theBohème
ManufacturePerpetualCalendarfittedwitha
newin-housemovement,thecalibreMB29.22.
It is alsoequippedwitha practicaldual-time
functionanda 24-hourindicator—functions
essentialtothejetset.Thewatchmakersat
Montblanchavealsoincorporateda safety
featureintothemovementtopreventusers
fromsettingthewatchfrom8pmto12pm—
adjustingthewatchduringthesehours
willcausedamagetothemovementasthe
correctorsarelocked.
BesidesthenewBohèmevariants,there
arealsotwonewadditionstotheStarLegacy
collection,a rangeofwatchesthatreflectsthe
richhorologicalhistoryofMinerva,a top-notch
manufacturethatMontblanchadacquired
and integrated into its operations in 2006.
126 singapore tatler. october 2019