Shining
Through
Time
As Dior Joaillerie marks its 20th anniversary,
we take a look at the highlights of its history
and evolution
BY TAN WEI LINJewellery Spotlight / STYLEI
n the sphere of jewellery, 20 years might not
make a very long history. But for Dior Joaillerie,
it is certainly a milestone worth celebrating,
considering the fact that jewellery is not its core
business to begin with. And fete it in grand style
the French maison did. In June, it held a special
presentation of its latest high jewellery collection in the
spectacular Palazzo Labia in Venice, showcasing the pieces
on models clad in dresses specifically designed for the event
by Dior creative director, Maria Grazia Chiuri.
That eventful evening also marked the success of the
woman behind the spectacular growth of Dior Joaillerie
over the past two decades. A design legend in her own
right,VictoiredeCastellane, the creative director of Dior’s
jewellerydivision,fused her inimitable style with the
aestheticcodesofthe fashion house, producing pieces that
combineextravagance and colour with femininity and
elegance,whileconsistently adding her signature dose of
stylishquirk.
Jewelleryhasbeen a big part of Dior from the very
beginning,evenifit wasn’t the main event back then, so
tospeak.Today,itis a crucial part of the house’s identity
andiswell-lovedby women all over the world. We take a
tripdownmemory lane to uncover Dior’s long love affair
withjewellery.IMAGES: DIOR JOAILLERIE AND UNSPLASH