2019-10-01 Singapore Tatler

K

ellyKeakunderstandstheneedtobe

adaptableandquick-thinkingasshe

guidesherfamilybusinessthrough

thefast-pacedbeautyindustry.“Some

brandsonlyseevaluein thecreationof wants,

focusingonlyonsellingproducts,”saysthe

managingdirectorof MTMSkincare.“Forus,we

takethetimetounderstandthepersonalneeds

of eachof ourcustomers.Thisway,we’reable

tocreateproductsthatmeettheseneedsand

helpelevateourclients’self-confidence through

effectiveskincaresolutions.”

In ordertoeffectivelycatertoherclients,a

businessownerneedstothinkonherfeetand

reactfast.“Youneedtobeagileanddynamic

tothrive,”saysKelly.“Ina way,thesequalities

arelikethatof a well-engineeredsportscar.”

The Porsche 718 Boxster, for instance, is an

For beautyentrepreneurKellyKeak,successcomes withbeingsharp and

agile—much like a well-engineered sports car such as the Porsche 718 Boxster

easy-to-handleeverydaysportscarthatis

incrediblydynamicontheroad.Witha powerful

2.0Lfour-cylinderturbochargedenginewith

300hp,it handlesanythingyouencounteron

theroadwithconviction—whetherit’stakinga

tightturn,racingto100km/hin under 5sec or

hittingitstopspeedof 275km/h.

Kellysharesthat 70 percentof herwork

involvestalkingandlisteningtocustomers,

andanalysingtheirfeedbackonthebrand

anditspractices.“Wehavecompetitionfrom

brandsallovertheworld,”shesays.“Inthis

digitalage,customershavemorechoices,

feedbackis instant,andengagingthemis

becomingmorecomplex.”Thefeedback

Kellygetsfromhercustomersoftenserveas

inspirationforherandherR&Dteamtocreate

new products that answer specific skincare

Petite Powerhouse

PHOTOGRAPHY:

GAN;

ART

DIRECTION: MATILDA AU;

HAIR AND MAKE‑UP: ZOEL TEE