CREATIVE FORCE
Rock the House
Ben Soleimani has big plans
to revolutionize the
home-furnishings market
I
t’s a question that has bedeviled cost-conscious design
connoisseurs for ages: Where can one acquire a really
good sofa—smartly detailed, well-proportioned, finely
crafted—without breaking the bank? Ben Soleimani says
he has the answer, and he’s betting big to prove it. The
scion of a four-generation dynasty of rug purveyors,
Soleimani spent decades in the high-end carpet game, first in
his family business, then through a strategic partnership with
RH. Earlier this year, he launched his own namesake online
venture, with the proposition that quality and value can indeed
coexist. He plans to test that premise further by buttressing
his online presence with brick-and-mortar showrooms in Los
Angeles and New York.
“I’ve done everything I can possibly do in the rug world.
Now I want to bring my experience and expertise to the entire
home,” Soleimani says of his brand’s expansion into furniture,
lighting, and accessories. “I know quality, and I know how to
Soleimani’s prolific furniture launch this fall encompasses
—MAYER RUS
3
2
7
6
1
1. PERGAMO
CHAIR; $1,180.
2. IVAR LAMP; $760.
3. BEN SOLEIMANI
IN HIS L.A. STUDIO.
4. LUNA STACKING
ROUNDS; $180.
5. ARISA RUG; FROM
$1,695. 6. BURTON
CONSOLE TABLE;
$1,280. 7. ROWEN
SOFA; $2,900.
4
ROGER DAVIES; RUG: COURTESY OF BEN SOLEIMANI
