Marie Claire UK - 10.2019

Promotional Feature

Newhair, new you?Perhaps it’s too

simplistic to say that if you’re happy

with your hair, you’re happy with your

life. But, there’s something to be said

for the psychological benefits feeling

confident about your appearance can

deliver. That’s why we decided to team

up with Schwarzkopf Color Expert to

offer two luckyMarie Clairereaders

the chance to boost both their

colour and confidence with a hair

transformation. First up: Rebecca

Eve Gregory, who couldn’t be more

#hairhappy with the results.

‘Before the transformation I was

definitely lacking in confidence,’ the

clinical research practitioner from

Sheffield admits. ‘But even I didn’t

realise just how big an impact changing

my hair colour would have on not only

my appearance, but also my attitude.

Now, I feel open to trying new things

and being creative and adventurous in

other areas of my life, too.’

Coveting a colour that ‘reflects the

woman she is today’ following the end

of an unhappy relationship, Rebecca

wanted to transform her natural colour

(medium to dark brown) with a ‘richer

and more interesting tone’ and chose

Schwarzkopf Color Expert Mahogany

Brown for its subtle warmth.

‘I’vehad an unwavering desire for

change for about five years now,’ the

32-year-old says, ‘but I’ve always been

too scared to take the leap. I’ve had the

same natural hair colour since I was 16

and I’d never used an at-home colour

before, but the results are amazing.

Suddenly, I don’t feel like a wallflower;

I walk with my head held high and I’m

excited about the future again. I truly

love the colour, but I also love how the

condition of my hair seems to have

improved – it looks shinier, healthier

and feels silkier, too. It was so simple to

do that I’d be mad not to keep this up.’

Indeed, specially developed for

long-lasting results, the salon-inspired

Schwarzkopf Color Expert collection

is also trailblazing the way for healthy

at-home colour: each of the 16 shades

contain OmegaPLEX Professional

Anti-Breakage Technology, which

protects hair against damage during

colouring and the result is long-lasting

AT-HOMECOLOUR HEROESThe Schwarzkopf Color Expert range is now

available from selected Superdrug stores nationwide. To lock in colour and for stronger,

healthier-looking hair, Schwarzkopf has developed Color Expert Shampoo, Conditioner

and Treatment, also infused with OmegaPLEX Professional Anti-Breakage Technology.

‘PLEX’ is the new buzzword in

beauty right now, but what

does OmegaPLEX actually

doand how does it provide

protection for you and your

colour? Here’s the low-down...

Micro-Bonds hold together the hair

fibrils inside each fibre and provide

hair with strength and structure.

Schwarzkopf’sColor Expert

technology, OmegaPLEX,

reinforces these Micro-Bonds,

protecting hair against up to

90 per cent less breakage

during and after colouring*. As a

result,SchwarzkopfColor Expert

delivers on its promise to leave hair

looking strong and healthy, while

also providing glossy, vivid and

long-lasting colour.

Schwarzkopf Color Expert

also provides perfect grey

coverage, so you never have to

choose between colour and the

condition of your hair again.

colour and healthier-looking locks.

‘Everyone loves the colour, and I’ve

had just as many compliments about

how shiny my hair looks now,’ confirms

Rebecca, who has just begun a BSc

Diagnostic Radiography degree and

entered a new relationship. ‘Life is full

on. I’m a mother to two daughters and

I’m working towards combining my

passion for clinical research with

diagnostic imaging, while also juggling

a fresh relationship – but I look and feel

good! I’ve never been happier and

I wanted my appearance to reflect that;

to project the driven, confident woman

I’ve become to the world around me.’

What’s more, the process couldn’t

have been easier. ‘I can’t believe I was

stuck in a style rut for so long when

colouring your hair at home is this

simple,’ she laughs. ‘I learned to

section hair into four parts – down the

middle and ear to ear across the crown,

then dye the front sections first

because these are more visible and

need the full processing time. But my

top advice to women who, like me,

have shied away from at-home colour

is this: stop doubting and start doing.

I literally waited half my life to make

a change because I was scared. Now

that I’ve finally done it, my only regret

is that I didn’t do it sooner.’

And if that doesn’t encourage you to

make your #hairhappy, nothing will...

Nowfor the

science bitÉ

Fromleft: showcasing her

glossy, rich colour after the hair

transformation; Rebecca applying

Schwarzkopf Color Expert

Mahogany Brown during our

shoot; Rebecca’s natural colour

made her feel like a ‘wallflower’

DURING

BEFORE

*VERSUS UNTREATED HAIR