WOMENWHO WINLorraineJones is founder of
Dwaynamics, a boxing club in Brixton
that aims to steer youth away from
gang culture. She relaunched the
club,that was her son’s, after she
lost him to knife crime in 2014‘MYSON DIED A PEACEKEEPER’
‘Dwayne was stabbed after trying
to help a boy who was being chased.
Hewas passionate about helping
youngpeople, so he set up a boxing
club.There were no community
centres, so kids were at risk of
getting involved with drugs and
alcohol. Dwayne thought if he could
get them fit, they could focus on
their aspirations. When he died aged
20,kids wanted the boxing to continue,
soI got it up and running again.’
‘DWAYNAMICS OFFERS AN
ATMOSPHERE OF PEACE’
‘We work with children from the ages
offive, combining boxing and fitness
withcounselling and mentoring
workshops. After coming, parents tell
ustheir kids sleep and eat better.’‘I’MPROUD OF THE IMPACT
WE’VEHAD IN REDUCING CRIME’
‘We’vewon two commendations
from Scotland Yard for our work in
building community relations and
Dwaynamics is petitioning for more
community spaces. If there is a
challenge, don’t wait for someone else
to change things, make it happen.’
‘TURN PAIN INTO POWER’
‘Dwayne said that to me a lot, so it’s
something I echo. I’m living with the
trauma of losing him and I don’t want
another family to go through that.
One mother said if it wasn’t for
Dwaynamics, she believed her son
wouldbe dead. Whatever the pain
is, turn it into something positive.
It’s possible, because I’m doing it.’
For more information, visit dsfcic.co.ukJO MALONEFIVE THINGS I’VELEARNED IN BUSINESSJoMalone CBE left school with no qualifications and severe dyslexia,
before building her empire Jo Malone London (which she sold to Estée
Lauder in 1999). After being diagnosed with breast cancer in 2003, she
made a triumphant return in 2011 with Jo Loves. Celebrating 25 years at
the top of the beauty industry, Malone reveals what it takes to succeed1RESILIENCEIS THE KEY
Nothingever goes 100 per cent
anyone’s way, so when tough
times come, resilience allows you
to dig deep. I needed more resilience
building Jo Loves than anything I’ve
ever done. I wanted to quit every day,
but now I’m the happiest I’ve ever
been. I was in Marbella recently where
I was a guest speaker alongside Barack
Obama. How did I get there, a girl
from the council estate? Resilience.2A WEAKNESS
CAN BE AN ASSET
Mydyslexia wasn’t
diagnosed until I was in
my teens and, in many ways, I’m glad.
I struggled to tell the time and even
now when I read certain letters they
run around the page. Dyslexia has
helped with my entrepreneurial way of
thinking. It makes me think logistically
and strategically. When you lose your
fear, over say dyslexia or anxiety, it
stops having a hold on you.3DON’TBE DEFINED
BY OTHERS
I know I rub people up the
wrong way, but I can’t change
someone’s opinion of me. Be who you
want to be and define yourself and your
dreams by your opinions of yourself.
There will always be someone who
doesn’t like you for whatever reason.4SILENCEIS A
GREAT NEGOTIATOR
Bothin business and in
a relationship – I’ve been
married for 34 years so I should know.
Sometimes, when you have a situation
where people are at each other’s
throats, silence is a great negotiator.
Calm the situation down. Leave it 24
hours then go back to it. Silence can
cause uncertainty on the other side and
lead them to move towards you first.5IT’SOK TO
MAKE MISTAKES
I guarantee you will make
mistakes. They will take you
where the landscape is different and
your perspective can be challenged.
When I left Jo Malone London,
I thought I had made the biggest
mistake of my life. But if I hadn’t done
that I’d never have launched Jo Loves.
If you make a mistake, never blame
someone else. It’s your responsibility,
take it on the chin and learn from it.Froma
treatment
room in her
flat in 1994
(left) to
Jo Loves,
Malone’s
business is
going from
strength to
strengthWomankind30