Promotional Feature
If you’ve ever coveted your own dedicated stylist
but baulked at paying for princely personal shopping
sessions, Stitch Fix – the personalised retail experience – is
just what you and your wardrobe have been waiting for.
Launched almost nine years ago by CEO Katrina Lake in
San Francisco, Stitch Fix hit the UK market in May. This
October, it will be serving up exclusive in-house labels
(Mauvette and Editor’s Cut), as well directional Scandinavian
brands, such as Baum und Pferdgarten and Samsøe & Samsøe,
plus French house, Maison La Biche. ‘Stitch Fix offers a
fundamentally different, smarter and better way to shop,’ Lake
says, ‘one Fix at a time.’ Here’s how it works: you sign up at
Stitchfix.co.uk and complete a ‘style profile’ that allows the
brand to capture what shapes, styles, palettes and prints you
prefer; whether you’re looking for power workwear or casual,
trend-led looks. You’re then matched with a pro, real-life stylist
who curates a five-item ‘Fix’ tailored entirely to you. The items
are posted out to you for free and the £10 styling fee can be
redeemed against any item/s you decide to purchase.
Impressed? Us too. Your bespoke AW19 wardrobe awaits...
Savvy online shoppers are turning to slick styling
service Stitch Fix for a bespoke wardrobe edit. Here’s
how to get in on the action and tap AW19’s key trends
LET’S GET
PERSONAL
Above: sweater, £38, and
trousers, £65, both Editor’s
Cut at Stitchfix.co.uk; earrings
(seen throughout), £25, Mint
Velvet; boots, £159, Rag & Bone
Left: blazer, £75, and trousers,
£59, both Editor’s Cut at
Stitchfix.co.uk; top, £35, Whistles