Vogue India June 2019

(Dana P.) #1

SUMMER SCALP SOLUTIONS


If summer a ects your skin, it also wreaks havoc on your scalp and leaves your tresses distressed!


Thankfully Schwarzkopf Professional brings you BC Scalp Genesis—the fi rst holistic and personalised


detoxifying scalp care system, created to rebalance the scalp and secure your hair quality


Just like our skin care depends on our skin type,
similarly our scalp requires personalised solutions to
combat excessive oil secretion, increased sensitivity,
dandruff or hair loss, all triggered and aggravated by
the warm weather. That’s why Schwarzkopf Professional
presents BC Scalp Genesis—the first holistic scalp
treatment that offers tailored protocols for different
scalp concerns. This silicone-free, scalp care system
includes the breakthrough StemCode™ Complex, which
comprises Hydrolyzed Rice and Soybean Extract that
provide stem cell and root protection. Better still, each
product is infused with vitamins such as B, B, B and
E that help to re-balance the scalp and fight concerns.
So, do you have a sensitive scalp? Are you experiencing
scalp irritation? Are you battling dandruff? Or, is your
hair always oily? If so, then this three-step scalp detox
therapy will make a world of difference:

STEP : SCALP DIAGNOSIS
The BC Scalp Genesis service begins with a scalp
diagnosis at the salon to determine the perfect
solution.

STEP : BC SCALP GENESIS
SELF-WARMING DETOX PREP-TREATMENT
This product is applied directly to detox and deep
cleanse the scalp. While its ingredients moisturise and
balance the scalps pH level, its unique self-warming
effect makes it a pleasurable experience.

STEP : USING A BC SCALP GENESIS
TREATMENT TAILORED FOR YOUR SCALP
The detox treatment is followed by using a shampoo
based on your scalp type. The therapist will then pick a
treatment to address your scalps need. This is a crucial
step, that requires home care as well.
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