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4
FORTUNE.COM // NOVEMBER 2019
tech
25 Holding a Big
Stick Over Big Tech
Europe has some of
the world’s toughest
privacy laws. And
Ireland’s Helen Dixon
may be the one to
finally enforce them.
By DAVID MEYER
32 Stitch Fix Thinks
Outside the Box
The personal shopping
service is focusing on
data crunching in a
quest for continued
growth. By PHIL WAHBA
37 Big Ships Tack
to a Greener Future
One of the world’s most
polluting industries is
deploying sci-fi tech
to comply with new
environmental rules.
By JENNIFER ALSEVER
inside a .i.
40 A.I. vs. the
Wolves of Wall Street
Nasdaq is tapping deep
learning to police its
marketplace for hard-
to-spot fraud.
By JONATHAN VANIAN
venture
45 Strength
in Numbers
How women working
in Silicon Valley are
taking a page out of
the “PayPal mafia”
play book.
By EMMA HINCHLIFFE
focus
9 Anatomy of an
American Spender
The fortitude of U.S.
consumers has been
a driver for economic
growth. Can it last?
By GEOFF COLVIN
14 A Year of Listing
Dangerously
Lessons learned
from the latest batch
of unicorn IPOs.
By ANNE SRADERS
16 The Benioff Way
The billionaire social
warrior offers a
powerful guide for
making business better.
By CLIFTON LEAF
20 What is Dick’s
Without Guns?
The sporting goods
retailer ditched AR-15s
after Parkland. Its CEO
says he’d do it again.
By PHIL WAHBA
21 Who Are the
Ultrawealthy?
A look at individuals
worth $1 million
and more worldwide.
Graphics by
NICOLAS RAPP
briefing
6 Future Shock
Why prophets and
visionaries are so at
home in the realm of
business.
By CLIFTON LEAF
foreword
passions
65 Experiences
Guide 2020
Monster trout in
Russia. Classic
American tailoring in
Japan. It’s time to get
off the well-worn path.
By DANIEL BENTLEY
last byte
136 Analyzing
Bubble Risk
Home prices in some
of the world’s most
expensive cities may be
ready to lose their fizz.
Te x t by BRIAN O’KEEFE;
graphic by NICOLAS RAPP
CONTENTS
around the wheel
WHAT OUR EDITORS
ARE UP TO THIS MONTH
economic
powerhouses
Fortune heads to
Guangzhou, China,
Nov. 7–8 for its
Global Tech Forum:
convening tech savvy
leaders from around
the world to discuss
everything from
5G to EVs and more.
fortuneconferences
.com
raceahead
A daily conversation
about diversity and
inclusion in the work-
place—sent to the
top of your inbox. We
can say with confi-
dence: Readers of our
RaceAhead newslet-
ter make better
leaders. fortune
.com/newsletters
invest
49 When Cash
Cushions Your Fall
Cash-rich companies
tend to ride out
recessions better
than their rivals.
By RYAN DEROUSSEAU
work life
58 Win Globally,
Win Locally
Two new surveys find
the best workplaces
among the world’s big-
gest employers—and
the smallest.
By HADLEY HITSON and
LYDIA BELANGER
