WIRED PARTNERSHIP | MCLARENThe desire for detailWIRED partners with automotive maestros McLaren to
uncover the story behind its ground-breaking 720S- one of the most complex, advanced and accomplished
supercars the world has ever encountered
Supercar design typically begins with
an inky flourish, a scribble on the back
of a napkin, or an abstract shape that
evolves into much larger, more complex
final image. But McLaren approaches
everything it does differently.
The 720S, a supercar that’s capable
of dispatching the 0-100kph sprint in
under three seconds, was designed
from the ground up to unashamedly
flaunt its functional side. There is no
crease, intake or sweeping line on the
vehicle that doesn’t serve a purpose.In an exclusive video with WIRED,
McLaren’s chief designer explains
why the 720S embodies everything
his company strives to achieve – from
aerodynamic efficiency to pioneering
advanced composite materials – and
why this has enabled its latest supercar
to offer such an exhilarating drive
to the widest possible audience.
Visit wired.co.uk to watch the full video‘The 720S is about
drama and theatre –
but it’s also about
engagement and fun’
Dan Parry-Williams,
Director of
Engineering Design,
McLaren Automotive11-19PRMcLaren.indd 83 19/09/2019 11:18