2019-10-01 Robb Report

(John Hannent) #1
GUTTER CREDITS

164 OCTOBER 2019


rising from the ground
like a giant wedge of trans-
parent Swiss cheese slanting
into the grass, Greubel Fors-
ey’s manufacture is by far
the most unusual of its kind
in Switzerland’s La-Chaux-
de-Fonds, a UNESCO World
Heritage site that for centuries has been known for cre-
ating timepieces.
The cornerstone of the avant-garde atelier is a run-
down 17th-century farmhouse nestled atop a grassy
knoll, which was deteriorating from lack of use and
the passage of time when Robert Greubel and Stephen
Forsey purchased the building in 2007 as a step toward
establishing their eponymous business. Their own his-
tory dates back 27 years, to when they both worked on
complicated movements for Renaud & Papi, a renowned
watch supplier founded by two former Audemars Piguet
employees in the 1980s. Next year marks two decades
since they began working together as partners. In 2001,
they founded CompliTime SA, specializing in compli-
cated movements for high-end brands. But it would be
the farmhouse that would fully launch their careers,
simultaneously taking them back to the roots of watch-
making itself while establishing Greubel Forsey as one of
the industry’s most respected modern firms.
“We thought it just didn’t fit us to go into a factory
building,” says Forsey. “And this is where watchmaking
started. In a farmhouse like this, families would have
been working here in the winter, in one heated room.
They would gather around the fire and one person
would cut out the raw plates and they would have a sort
of jig or a guide to make them a certain size.” For that
reason, Greubel and Forsey took special care to ensure
that many of the features, from the original fireplace
to an old cowshed and even a weathered stone sundial,
remained intact. But the building, acquired from a local
fondue restaurant they often frequented, was in need
of a serious overhaul, so they brought in a local artisan,
Gilles Tissot, to have it painstakingly repaired.
“The most delicate part of the restoration was install-
ing the stones below the tuyé [the area for smoking
meats],” says Tissot. “They were brought from another
farm originally built around the same time. That farm,
called the Maltournée because of the unusual inclina-
tion of its roof, had burned down 20 years earlier, but
its remains had been stored all this time. However, the
site was a mess and there were no plans to the building,
so figuring out how the stones should interlock was like
putting together a big puzzle.”
The vaulted arches of the ceiling, also from
Maltournée and one of the building’s most dramatic fea-
tures, were an additional challenge because of their size.
The old cowshed now serves as a canteen for employ-
ees, while a space for arriving visitors sits just above the
stone remnants of a wine cellar. What looks like a former,
humble dining room is where Greubel and Forsey take
meetings. In the corner of that room, an original ceram-
ic-tiled masonry stove still depicts scenes of local farm
life, from a rabbit running through the fields to a woman
smoking a pipe on her chair and a man with his back-

pack setting off to sell his wares. “More than a choice
of restoration, I would say that this was an opportunity
for conservation and renewal,” says Tissot. It’s a fitting
home for Forsey, who, in his early years, cut his teeth by
servicing and restoring historic timepieces. (So many of
watchmaking’s modern masters began their careers in
restoration, including Philippe Dufour, Michel Parmi-
giani, François-Paul Journe, Vianney Halter and Felix
Baumgartner of Urwerk, to name a few.)
It’s a passion that has become central to the compa-
ny’s ethos. Greubel and Forsey are concerned with not
just preserving the past but passing on the knowledge of
their watchmaking ancestors. With the advanced tech-
nology of modern machines, much of the expertise once
acquired by candlelight centuries ago is being threat-
ened with extinction. Imagine if your 1955 Rolls-Royce
Silver Cloud could no longer be serviced because there
was no one left with the know-how to repair it. That’s
why Greubel Forsey, along with Dufour, Halter and oth-
ers, founded the Time Æon Foundation in 2008, an orga-
nization dedicated to preserving the type of expertise
that only a handful of people possess today.
“In 2005 in Basel, towards the end of the show, we
were talking with Philippe Dufour and Vianney Halter,
and we were talking about how difficult it was to find
people with these skills,” says Forsey. “The reason is
because the renaissance of mechanical watchmaking
came quite quickly together with a rush of new tech-
nology, so the industry no longer needed someone who
could machine one part on a traditional tool. The length
of time taken to train people also had to be reduced to be
more efficient and focused on what the industry needs—
what’s cut out is all of those basic skills.”
As an example, the first watch Greubel and Forsey

Hand-finishing a watch part is a
precise and painstacking task

Much of the


expertise once


acquired
by candlelight

centuries ago


is being


threatened with


extinction.


R


G2G_Oct_Feat_Forsey.indd 164 8/30/19 5:16 PM

164 OCTOBER 2019


risingfromtheground
likeagiantwedge oftrans-
parentSwisscheeseslanting
intothegrass,GreubelFors-
ey’s manufacture is by far
themostunusualofitskind
in Switzerland’s La-Chaux-
de-Fonds,aUNESCOWorld
Heritagesitethatforcenturieshasbeenknownforcre-
atingtimepieces.
Thecornerstoneoftheavant-gardeatelierisarun-
down 17th-century farmhouse nestled atop agrassy
knoll,which was deterioratingfrom lack ofuseand
thepassageoftimewhenRobertGreubelandStephen
Forseypurchasedthebuildingin 2007 asasteptoward
establishingtheireponymousbusiness.Theirownhis-
torydatesback 27 years,towhentheybothworkedon
complicatedmovementsforRenaud&Papi,arenowned
watchsupplierfoundedbytwoformerAudemarsPiguet
employeesinthe1980s.Nextyearmarkstwodecades
sincetheybeganworkingtogetheraspartners.In2001,
theyfoundedCompliTimeSA,specializingincompli-
catedmovementsforhigh-endbrands.Butitwouldbe
thefarmhouse thatwould fullylaunch theircareers,
simultaneouslytakingthembacktotherootsofwatch-
makingitselfwhileestablishingGreubelForseyasoneof
theindustry’smostrespectedmodernfirms.
“Wethoughtitjustdidn’tfitustogointoafactory
building,”saysForsey.“Andthisiswherewatchmaking
started.Inafarmhouselikethis,familieswouldhave
beenworkinghereinthewinter,inoneheatedroom.
They would gather around the fire and one person
wouldcutouttherawplatesandtheywouldhaveasort
ofjigoraguidetomakethemacertainsize.”Forthat
reason,GreubelandForseytookspecialcaretoensure
thatmanyofthefeatures,fromtheoriginalfireplace
toanoldcowshedandevenaweatheredstonesundial,
remainedintact.Butthebuilding,acquiredfromalocal
fonduerestauranttheyoftenfrequented,wasinneed
ofaseriousoverhaul,sotheybroughtinalocalartisan,
Gilles Tissot, to have it painstakingly repaired.
“The most delicate part of the restoration was install-
ing the stones below the tuyé [the area for smoking
meats],” says Tissot. “They were brought from another
farm originally built around the same time. That farm,
called the Maltournée because of the unusual inclina-
tion of its roof, had burned down 20 years earlier, but
its remains had been stored all this time. However, the
site was a mess and there were no plans to the building,
so figuring out how the stones should interlock was like
putting together a big puzzle.”
The vaulted arches of the ceiling, also from
Maltournée and one of the building’s most dramatic fea-
tures, were an additional challenge because of their size.
The old cowshed now serves as a canteen for employ-
ees, while a space for arriving visitors sits just above the
stone remnants of a wine cellar. What looks like a former,
humble dining room is where Greubel and Forsey take
meetings. In the corner of that room, an original ceram-
ic-tiled masonry stove still depicts scenes of local farm
life, from a rabbit running through the fields to a woman
smoking a pipe on her chair and a man with his back-

packsettingofftosellhiswares.“Morethanachoice
ofrestoration,Iwouldsaythatthiswasanopportunity
forconservationandrenewal,”saysTissot.It’safitting
homeforForsey,who,inhisearlyyears,cuthisteethby
servicingandrestoringhistorictimepieces.(Somanyof
watchmaking’smodernmastersbegantheircareersin
restoration,includingPhilippeDufour,MichelParmi-
giani,François-PaulJourne,VianneyHalterandFelix
BaumgartnerofUrwerk,tonameafew.)
It’sapassionthathasbecomecentraltothecompa-
ny’sethos.GreubelandForseyareconcernedwithnot
justpreservingthepastbutpassingontheknowledgeof
theirwatchmakingancestors.Withtheadvancedtech-
nologyofmodernmachines,muchoftheexpertiseonce
acquiredbycandlelightcenturiesagoisbeingthreat-
enedwithextinction.Imagineifyour 1955 Rolls-Royce
SilverCloudcouldnolongerbeservicedbecausethere
wasnooneleftwiththeknow-howtorepairit.That’s
whyGreubelForsey,alongwithDufour,Halterandoth-
ers,foundedtheTimeÆonFoundationin2008,anorga-
nizationdedicatedtopreservingthetypeofexpertise
thatonlyahandfulofpeoplepossesstoday.
“In 2005 inBasel,towardstheendoftheshow,we
weretalkingwithPhilippeDufourandVianneyHalter,
andweweretalkingabouthowdifficultitwastofind
people withtheseskills,” saysForsey.“Thereasonis
because the renaissance ofmechanical watchmaking
camequitequicklytogetherwitharushofnewtech-
nology,sotheindustrynolongerneededsomeonewho
couldmachineonepartonatraditionaltool.Thelength
oftimetakentotrainpeoplealsohadtobereducedtobe
moreefficientandfocusedonwhattheindustryneeds—
what’scutoutisallofthosebasicskills.”
Asanexample,thefirstwatchGreubelandForsey

Hand-finishing a watch part is a
precise and painstacking task

Much of the


expertise once


acquired
by candlelight

centuries ago


is being


threatened with


extinction.


R

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