PROMOTION
PHOTOGRAPHY
SUPPLIED
Deltafliesto morethan
300 places.Talkto
us abouttheairline’s
commitmentto its
customers’peaceof mind?
A Our Johannesburg-
Atlanta flight is the longest
in our network, and we’ve
taken steps to ensure
customers feel at home
throughout their journey
by giving our Boeing 777
aircraft a full makeover.
From October, customers
will enjoy the luxury of
Delta Premium Select
from SA to the US. Our
customers stay connected
with our free mobile
messaging and high-speed
Wi-Fi. They can also track
their checked bags at
every step with RFID chips
in Delta bag tags that sync
to theFlyDeltaapp.And
we’rereducingturbulence
throughaninnovativeFlight
WeatherViewerapp,
whichhelpspilotsspotand
avoidpatchesof roughair.
Tellus abouttheairline’s
ecocommitment.
A Delta’spromise
to connecttheworld
beginswithcaringforit.
Wearetheonlymajor
airlineto voluntarily
capcarbonemissions
bypurchasingcarbon
offsets– ourlong-term
goalis to halvecarbon
emissionsby2050.To
speedupoursustainability
efforts,we’rereplacing
hundredsof aircraftover
thenextfiveyearswith
morefuel-efficientones
andremovingsingle-
useplastic.Bydoingso,
we’lleliminatearound
136 077kgof plastic
wasteeachyear– that’s
equivalentto theweight
of two 757 planes.
Has#SkyMilesLife
increaseda senseof
connectednessbetween
theairlineandits
onlineaudience?
A #SkyMilesLife is an
innovative way to share
adventures and spark
travel inspiration in others
through Instagram. We’ve
brought #SkyMilesLife
on board too – our
favourite images are
now appearing
on amenity kits
given to Main
Cabin and Delta
Comfort+ passengers.
How does Delta
inspire its customers
and demonstrate that
it’smorethanjust
a ticketsale?
A Delta gives
one percent of its
annual net profits to
non-profit organisations
every year, supporting
places where Delta
people live and work.
We launched the Great
Delta Give-Back this
year, giving employees
a paid day off to
volunteer at charitable
organisations. In South
Africa, our team assists
vulnerable children
through our long-
time support of
the Amy Foundation,
and we also aid
the elderly and schools.
What principles do
youfollowto motivate
yoursalesteam?
A Delta’s workforce
reflects the diversity
of its customers. As
a woman and a Muslim,
I champion Delta’s
culture of inclusivity,
support and
empowerment of
its employees to
motivate my team.
T h e p o w e r
o f f l i g h t
It’s more than just a seat en route
to your destination, according
to Delta’s Southern Africa Sales
Manager, Shareen Akoodie