D e a r B o o b s

COSMO ran a survey,

and more than 1 800 women took part.

The results revealed that

60% of you wish your boobs looked different.

This insight led to our newest campaign, #DearBoobs, which aims to empower

women to love their boobs just as they are. This Breast Cancer Awareness

Month, we collaborated with Strawberry Lips – a proudly South African brand

that is passionate about girl power and giving back – to bring together South

Africa’s most loved celebrities, influencers and some pretty badass breast

cancer survivors to showcase diversity, uniqueness and real depictions of

breasts. A safe space was created, which led to necessary and impactful

conversations around the intimate relationships we have with our boobs. Big,

small, flat, round – who really gives a damn? Let’s change the way we see our

chests,oneboobpic(andletter)ata time.

In partnershipwith

Photography KATINKA BESTER/HERO CREATIVE MANAGEMENT

Fashion CLEO MARCOPOULOS AND CLARE ROBERTSON

Beauty ZIPHO NTLOKO

Hair GHD

Makeup ESTÉ E LAUDER

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