Bloomberg Businessweek Europe - 07.10.2019

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While Lamborghini owners can count on teams
of elite repairmen to arrive at a moment’s notice,
those with hypercars from truly boutique manufac-
turers must rely almost entirely on the skills and
resources of just one small shop. The brands may
be obscure, but their cult followings attest to their
brilliance—and the prestige of owning their pre-
cious creations.�H.E.

64


T


here’s no rule that says you’ve got to be a great
driver to own a supercar. Oftentimes, quite the
opposite is true. Witness the chronicle of crashes
on wreckedexotics.com, the TMZ stories breath-
lessly divulging which celebrity ride got mangled
in L.A. traffic, or the cover of the New York Post blaring news of
Tracy Morgan’s Bugatti bang-up in Midtown Manhattan in June.
But for the lucky few who do own such high-powered
machines, the considerations that go into preserving their
car from dings and dents are myriad. And they’re not, unfor-
tunately, limited to perfecting their own driving skills. Just ask
Kris Singh. In 2016 the Miami-based investor was hit while
driving his $3 million Pagani Huayra down Collins Avenue.
The culprit? An Uber driver.
“It sounded like a slap, and then I started spinning,” says
Singh, whose 720,000 Instagram followers get eyefuls of
his collection of million-dollar supercars from Koenigsegg,
Lamborghini, Ferrari, and McLaren. “He ran a stoplight
during rush hour, and I was the unlucky person he hit,” Singh
says. “I thought I’d blown a tire, but when I looked back, the
whole wheel was hanging off the car. If I’d got hit any harder
and hopped the curb, people could have died.”
Singh’s first phone call, once he stepped gingerly out of
the Huayra, was to Pagani’s publicist. “I gave him a heads-up
that this was probably going to be in the news tomorrow,” he
says. “Then I asked for a truck.”
People who own supercars tend to have all the money in
the world, but getting the cars fixed after a serious accident
is a thorny procedure even for them. A small handful of tech-
nicians tend to be authorized to work on these outrageously
complex and sensitive vehicles. If an unqualified monkey
wrench tinkers with a supercar, a brand will be reluctant to
take on further responsibility fixing it up.
Fast-forward five months, and Singh was reunited with the
car in Italy, where it had been transported by air for weeks
of rebuilding and fresh calibrations. Pagani engineers con-
ducted X-ray scans for hairline fractures in the chassis and
made completely new components to replace those damaged
in the wreck. Aestheticians matched the clear coating on the
carbon fiber of the exterior and polished it to an impecca-
ble sheen. (Singh’s insurance policy covered the cost of the

repairs; he declines to specify the total amount but says the
incident did not increase his monthly premium.) He’s since
put thousands more miles on the Huayra, driving it in rallies
in Europe, Asia, and South America. “I still drive that car lit-
erally every day,” he says. “It’s solid.”
As a small, family-owned automaker that produces about
30 cars a year, Pagani has a reputation for providing hands-on
care and upkeep for its vehicles, many of them owned by
close friends of its founder, Horacio, and his son, Christopher.
But more prolific carmakers make big commitments to per-
sonal attention, too. The sales program for the sold-out
$2.3 million Aston Martin Vulcan went so far as to include
a repair and maintenance clause for all customers, promis-
ing that the original technicians and engineers who built the
cars would conduct any necessary work. Aston Martin will

either operate services at the special operations facility near
its headquarters in Gaydon, England, flying cars back from
where the incident took place, or provide a mobile fix-it ser-
vice if the customerfinds that more convenient. “Of course,
each repair is dealt with on a case-by-case basis dependent
on the level of damage,” a representative says.
Brands are notoriously squeamish about divulging just how
much repairs cost for something so rare and powerful, and
the owner might not even report it to the insurance company.
The most dramatic vehicular disaster protocol may very
well be Lamborghini’s. The Italian brand deploys a team of
Boeing-trained specialists to rescue and redeem cars from VIP
owners the world over. Known collectively as “the flying doc-
tors,” they descend on any damaged Aventador, say, desecrated
not to the point of total loss, and tend to it on-site. (China and

CARS Bloomberg Pursuits October 7, 2019

“It sounded like a


slap, and then


I started spinning”


Small-Batch


Supercars SCUDERIA
CAMERON
GLICKENHAUS
The 8-year-old New
York brand makes
$2 million Le Mans-
style race cars, plus
the $275,000 SCG 005
Baja Race Boot. This
650-horsepower truck
can compete in Mexico’s
historic Baja 1000 rally.

HENNESSEY
PERFORMANCE
A tuner since 1991
for sports cars made
by other compa-
nies, Texas-based
Hennessey created
the 1,244-horsepower
Venom GT under its
own banner in 2011 and
the 1,600-horsepower
Venom F5 in 2019.

RIMAC
AUTOMOBILI
The Croatian manu-
facturer makes elec-
tric hypercars such as
the 258 mph C Two.
It also provides elec-
tric motor technology
for other automakers,
including Koenigsegg
and Jaguar.

GORDON
MURRAY DESIGN
Famed for design-
ing the revered
McLaren F1, Murray
is now building a car
under his own epony-
mous line, the three-
seat, $2.5 million T.50.
Deliveries are set
for 2022.
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