Entrepreneur ME 08.2019

C

onceived to capitalise on the unprecedented growth,

opportunities and market demand for private label and

licensing opportunities, the MENA region’s inaugural

Private Label and Licensing Middle East exhibition will

take place from 29 – 31 October 2019 at Dubai World

Trade Centre (DWTC).

With more than 130 international brands from 50 plus countries

exhibiting products and solutions, the show is expected to attract

more than 5000 visitors eager to explore private label and licensing

avenues to expand or launch their business.

Aimed at a number of verticals and industries associated with Fast-

Moving Consumer Goods (FMCG), the show will connect private label

suppliers and contract manufacturers from across the globe with a

focus on identifying new products and solutions to drive increased

business opportunities.

Key focus areas of the show will explore three specific pillars:

Private Label, which denotes product manufactured or packaged

for sale under the name of the retailer rather than that of the

manufacturer. Retail heavyweight Carrefour, the region’s leading

private label is the Retail Excellence Partner for the event and will

showcase a wide suite of private label products alongside other key

retailers and brands.

Brand Licensing, a process of leasing a renowned brand and using

it on product or a company for a designated time period. The event

Category Sponsor for Licensing, Cartoon Network will present brand

licensing opportunities to visitors to leverage their iconic brand

characters on product packaging.

Contract Manufacturing, which is the production of goods by one

firm, under the label or brand of another firm that helps to produce

and sell products without having to invest in heavy machinery or

equipment.

Sales of private label in the Middle East and North Africa are

increasing as consumers, particularly within the UAE and Saudi

Arabia, are becoming more price conscious and their value perception

of non-branded products is improving.

With companies across the region exploring new avenues to source

the rights to leading brands, entertainment trademarks, licensees,

product line and strategic partnerships, Private Label and Licensing

Middle East will feature a host of tailor-made programmes and

workshops, including:

Meetings Programme: Private Label & Licensing Middle East will

host of suite of big retailers and FMCG giants to meet and network.

RFP Portal: Open to all visitors and exhibitors, the Request for

Proposal portal will allow buyers to upload purchasing requirements,

receive proposals and schedule meetings ahead of the show that

will enable the potential customers to build profile and receive

connection recommendations based on sourcing needs and sales

offerings.

Private Label & Licensing Middle East Summit: High-profile

industry experts will share insights, product innovation and latest

market trends to unravel the opportunities lying with private brands.

Experts will share experiences, cases and updates ranging from

ideation to distribution with a view to help businesses win and

sustain customer loyalty.

Brand Licensing Workshop: The free to attend workshop will help

manufacturers and retailers understand the importance of product

differentiation to help stay ahead of the curve and, ultimately,

increase bottom line.

Packaging Masterclass: The custom-made workshop organised by

TetraPak, will help companies explore innovative concepts of optimal

packaging design to meet the ever-increasing consumer demand for

trendsetting products.

A new event by Gulfood, Private Label and Licensing Middle East

will highlight the growing business opportunities for individuals

and companies in the region. Among key sponsors and partners of

the exhibition are Carrefour as Retail Excellence Partner, TetraPak

as Packaging Masterclass Partner, Cartoon Network as Category

Sponsor – Licensing, FlavourTech and Al Emlaq as Gold Sponsor.

While the focus of Private Label and Licensing Middle East stretches

across a plethora of industries, the inaugural exhibition will run

alongside Gulfood Manufacturing 2019 to ensure participants can

maximise business potential across the food industry supply chain.

BRAND ELEVATION TO TAKE CENTRE-STAGE AT 1

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PRIVATE LABEL AND LICENSING MIDDLE EAST

ADVERTORIAL

MENA REGION’S FIRST EXCLUSIVE TRADE SHOW WILL CONNECT PRIVATE LABEL SUPPLIERS

AND CONTRACT MANUFACTURERS TO FOSTER NEW BUSINESS AVENUES