Business Spotlight 08.2019

(Nancy Kaufman) #1

Illustrationen: one line man/Shutterstock.com


LANGUAGE TEST


  1. Structure it well (9 points)


Complete the text with the verbs from the box.

give | interrupt | look | move | outline | say |
show | spend | take

The purpose of my presentation is to
(A) you what an incredible difference a
change in the company holiday policy can make.
I’ve divided my presentation into three parts.

First of all, I’ll give you a short history of our pre-
vious holiday policy, before I (B) on to
the specifics of the new programme.

Secondly, I’ll (C) at the teams where
we have introduced the system already. I’ll also
(D) you an overview of the feedback
we’ve had — from managers and employees. We’ll
(E) about five minutes on this section.

Finally, I’ll (F) a few words about our le-
gal obligations and will (G) the reasons
why this policy is perfect across the company — in
every single location.

The presentation shouldn’t (H) more
than 15 minutes. At the end, there will be time for
your questions, but feel free to (I) me at
any time if you have a question. In total, we have
30 minutes, so let’s get started!


  1. Maximize and emphasize (6 points)


Ben uses a number of techniques to make his
message memorable. Unscramble the letters to
create the missing words.

A. Use threes:
Since introducing this system, our employees
are ucmh more motivated,
eenv more engaged and
rfa more focused. They are hap-
pier, healthier and more productive.

B. Use intensifiers:
We sgotrnly recommend that
you introduce the new policy. While we
yflul appreciate that it will take
time, we eholystn believe it
will increase productivity and improve our
company culture.

C. Emphasize your arguments:
The ianm thing is that this
system works. What’s peaesillcy
important is its simplicity. This system in
tiplarrcau doesn’t need any
special training to implement or use.

D. Add arguments and examples:
So, veabo all, this policy
shows that we trust our employees. In
tiondiad , it helps team
members to trust each other. They discuss
openly when everyone needs to be in the
office — for itnsncae when
there is an important deadline.

E. Use visuals:
Can I wdra your attention to
the next slide? As this graph clearly
whoss , most people still take
no more than 30 days’ holiday a year. You’ll
ctieno that fewer employees
have been off sick since we introduced the
system. Now, that’s amazing.

F. Focus on contrasts:
On the one nhda , teams are
often nervous about introducing this system.
On the hoter hand, they are
also excited. You might worry that your
team won’t be motivated to work. On the
tryarcon , we have found that
teams work better together. In return for our
flexibility, they are more engaged.

6/2019 Business Spotlight 31

WHAT IS THE KEY REASON FOR YOUR
PRESENTATION?
Ideally, there should be one “big idea” that you want people
to hear — and that they will want to hear, too. Prepare your
presentation around your idea: introduce it early, clearly and
simply. Explain why it is important and relevant to the people in
the room. Connect your idea to them — so you can personally
connect with them, too. Be clear to connect.


M

What’s your
big idea?
Keep it simple!
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