N-Photo

(Barry) #1

a s t here w i l l be ma ny photog rapher s v y i ng
for the same work. That said, you should
still ask yourself why you didn’t get it, and
consider altering your approach, portfolio
or ma rket i ng to g ive you r sel f a bet ter
chance next time.


It’s a changing world


From the way that we take, edit and share
images to the marketing and number of
competitors, the business of photography is
likely to change just as much over next few
years as it has over the previous ones.
Obviously the technology that we use has
been transformed over the past decade,
but this has also brought about a change
in the ways in which many freelance
photographers earn a living. Whether


you’re shoot i ng weddi ngs or cor porate
assignments, it’s becoming more common
that being just a stills photographer isn’t
enough, a s ma ny people w i l l wa nt or even
expect you to be able to shoot video as well.
The last few years have seen many
photographers make more money from
teaching and doing workshops than from
taking photos. There have also been many
changes in the way that photographers
market their work and services, moving
from relying largely on word-of-mouth
or traditional advertising to being more
dependent on the online world of websites
and social media. No-one has a crystal ball,
so we can’t tell you exactly how these
things will change in the future, but you
w i l l need to st ay on top of t hem to ma ke
su re t hat you st ay i n busi ness.

Professional indemnity


“The next insurance to consider is
professional indemnity insurance.
A good example of where this would
be useful is if you were to undertake
wedding photography and the bride
and groom felt the pictures you took
were substandard or you were
unable to produce them. They may
then issue legal proceedings against
you. Professional indemnity
insurance would cover the costs of
defending and/or settling the claim.
It is unlikely to be needed at events
where you would ‘sell’ photographs
afterwards to make money.”


GOING PRO


MONTH 11


FOR ALMOST A YEAR WE’VE
BEEN FOLLOWING GRAHAM
PARKER ON HIS JOURNEY
TO GOING PRO. THIS
MONTH, DISASTER!

Starting a business, any type of
business, is hard. Even when you
think you have everything planned,
little things crop up!
Little might be an understatement
as far as data goes. Using a 24MP
D7100 I create an incredible amount
of data, so storage is important. Just
before Christmas two partitions in
my Drobo S drive had a meltdown,
and I couldn’t access the data – my
archive – or add more to the drive.
The easiest way to fix this was to
reformat the partition... but that
would delete all the data. So there
I was with about six terabytes of
images which I couldn’t access, and
even if I could I had nowhere to copy
them to. Oh, and I was still working,
and creating loads more data!
This was going to cost me, but
hopefully only money and not all of
my data. I needed good recovery
software and more storage. The
recovery software that stood out
was Disk Warrior, and I bought a
new Drobo 5D with a Thunderbolt
connection. I had to get a bit of
help from their tech support, but
eventually I could see all of my data
(such a relief!).
My set up now is two Drobos:
the 5D holds all of the data that I
don’t need regularly, and the S holds
a mirror version of everything on the
5D. I use software called SuperDuper
to keep the back-up up to date. The
data that I use on a day-to-day basis
is stored on my iMac hard drive and
backed up to a Drobo.
The lesson learnt here is to back
up, back up and back up. And pro or
not, do it before you have to!

Clients are asking for more than just still
photography nowadays – they might also
want you to shoot video for them too

Cover for accidental damage to camera kit is the first insurance
most of us think of, but other types are actually more important Images: Fotolia

http://www.digitalcameraworld.com March 2016 111


GOING IT ALONE


NEXT MONTH: PHOTOGRAPHY JOBS

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