Fig. 15.1.1 Step 1—end user cycle of awareness.The end user's instincts tell him/her that the most important thing is to get the data for
whatever application the end user is building. But it takes a long time to get the data. So,
the end user says wait a minute. I don’t just want my data; I want it now. I don’t want to
have to wait all day for my data. Give them to me quickly.
Fig. 15.1.2 shows this next step in the end user cycle.
Fig. 15.1.2 Step 2—end user cycle of awareness.So, not only does the second step get the end user his/her data, but also the second step in
the cycle speeds up the amount of time it takes to get the data to the end user. So now,
the end user gets the data quickly.
As soon as the end user discovers that it is possible to get the data quickly, the end user
Chapter 15.1: The System of Record