Finally, textual data are gathered from raw text and are incorporated into the
infrastructure.

In such a fashion, the corporation gathers data and organizes it according to the end-state
architecture.

What is Meant by “Business Value”

In order to understand how the end-state architecture relates to business value, it is
worthwhile to examine what is meant by “having business value.”

There are actually many interpretations of having business value. The interpretation used
here is a classic interpretation of business value. Enhancing business value means the
following:

Growing the revenue of the corporation

Growing the customer base of the organization

Increasing the profitability of the corporation

Increasing the product and packaging mix of the corporation

All of these factors lead to the enhancement of the business health of the corporation.

Fig. 16.1.2 shows this interpretation of business value.

Chapter 16.1: Business Value and the End-State Architecture