Communication Between Cultures

(Sean Pound) #1
example, your Turkish colleagues will be adamant about paying for everything associ-
ated with your entertainment. Turkish hospitality is legendary, and you will not be
permitted to pay for any part of an official meal.^4

International Communication in Contexts


To provide a perspective on how intercultural communication varies across cultures
and contexts, we have selected the business, education, and healthcare settings for
analysis. The level of cultural diversity within the United States will necessitate that
many of you interact with a wide variety of cultures if you seek a career as a teacher, a
healthcare provider, or business executive. Some of you may find yourself working
abroad for a globalized organization. In that position you will certainly have to inter-
act with members of the host culture in both a professional and a social capacity.
Additionally, you may require medical care during your sojourn. To be successful in
those settings, it is essential that you be aware of your own culture’s rules and how
they might differ from the rules of the person with whom you are interacting. It is
also important for you to keep in mind that intercultural communication plays a
vital role in many other contexts, a few of which are illustrated in Table 10.1.

Intercultural Communication in Globalized Business


The extensive changes that globalization has brought to nearly every aspect of life on
this planet have been noted throughout this book. There is probably no segment

Because many
contextual rules are
influenced by culture,
it is important to learn
those rules if you find
yourself in a cultural
setting different from
your own.


Courtesy of Ed McDaniel

342 CHAPTER 10• Intercultural Communication in Contexts


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