COURTESY OF CHOPARD
(POSTER, ALPINE EAGLE)
AUTUMN 2019 VANITY FAIR ON TIMEIn 1980 Chopard launched the St. Moritz, a steel watch that was—as this splendid period advertisement shows—as elegant as
it was sporty. Designed by Karl-Friedrich Scheufele, then a young man at the beginning of his twenties, it was a departure for
Chopard in that the maison only made gold timepieces in those days. Fast forward almost four decades and K-F’s son, Karl-
Fritz Scheufele, a young man in his early twenties, comes across the watch on his father’s desk, wears it, loves it, and wants to
relaunch it. His father says no. So, he turns to his grandfather, Karl Scheufele. Together they make a prototype which eventually
convinces Karl-Friedrich... and the St. Moritz is reborn, only this time it is called the Alpine Eagle. Rather than St.Moritz, these
days Karl-Friedrich has a chalet in Gstaad and the Alpine Eagle has clearly been designed with the Bernese Oberland in mind.
On page 83, we see the Chopard Alpine Eagle in action on a Swiss glacier, but this is a watch equally at home in the lobby bar of
the Gstaad Palace Hotel or on the dancefloor of the GreenGo. N.F.Stopwatch
ON TIME AUTUMN 201923