2010
2019
2012 2014 2016 2018
INNOVATIVE PACKING IS MAKING WAVES IN THE BEAUTY INDUSTRY AS BRANDS BECOME MORE INCLUSIVE AND
TAKE EFFECTIVE MEASURES TOWARDS ATTAINING A ZERO-WASTE STATUS, FINDS EDEN NORONHAIn an attempt to be inclusive
as well as environmentally
conscious, a few labels use
Braille as part of recycled
packaging. Braille is
a tactile writing system
used by the visually impaired,
and this milestone makes
cosmetics more accessible to
them. With this new approach
to packaging, brands were able
to expand their reach to visually
impaired consumers. Almost
70 per cent of L'Occitane
products feature Braille on their
packaging. Herbal Essences,
a popular name in the organic
haircare sector, also recently
introduced this concept to
their lines.Derived from renewable
sources like vegetable fats,
oils, starch, and fruits,
bioplastics help curb the
issue of plastic pollution
that plagues the planet.
In fact, with its utilisation,
carbon neutrality is not
out of reach. Vegan and
cruelty-free brand, Aveda,
uses bioplastics derived
from sugarcane to package
their products. The brand
has also committed
to water stewardship,
wherein it uses water in
ways that are socially
equitable, environmentally
sustainable, and
economically beneficial.The practice of removing
as much carbon dioxide
from the atmosphere as
that emitted during the
manufacturing process
of cosmetic products and
their packaging gained
much prominence this year.
Davines, an Italian haircare
brand, produces energy
from renewable sources, and
uses plastic derived from
sugarcane to pack products.
This allows for reduced levels
of carbon emissions and
the cultivation of sugarcane
also helps absorb significant
amounts of CO 2 from the
environment.BBBRBRARRRRAAAAIAAILLLLLLEEE EE CCACCARARRRBRRBOBBBOOONONN BBIOBB OOOPPLPPLLAAASASSTTTTICCCSSS S
NNNNEEUUUUUUTTTTTRRRRAAAALLLLIITTYYYYY2014 2015 2016
An innovative product in itself,
seed paper can be upcycled by
planting it. When the paper
is sowed in soil and watered
regularly, the seeds sprout into
flowers, herbs, or vegetables, and
the paper composts away. This
pro-green practice encourages
people to plant more trees, which
is an essential step in promoting
a greener Earth. Innisfree,
a nature-oriented South Korean
cosmetics brand, offers seed paper
bags instead of regular paper or
cloth carry bags during checkout.
Plant-based line, Pangea
Organics, has also integrated
plantable packaging which
resonates with their identity.
Their box packaging contains
basil or amaranth seeds.SSESSEEEEEEDDDDD PPPAAAAPPEEERRRR
2017
2011 2013 2015 2017
201 8
PPAAACCKKAAAGGGIGGINNGGG INN TTTHHEE 2 2001100 0ss
RRERREFFFFIILLLLLLLLAAABBBBLLEE
CCOOCCONNNNNTTTTTAAAAIIINNNEEERRSSSSBBBRRBBRAAAAILLLLLEEE
PPAAAAACCCCCKKKKAAAGGGGINNNGGGGBBBIOOOOPPPPPLLLLLAAASSSSTTICCCCC
MMAAMMATTTTTEEERRRRRIAAAALLLSSSPPAAPPPP PPPEEEERRR BBBOOOOTTTTTLLLEEE
PPPAAPPAACCCCCKKKAAAAGGGIINNNGGGGRREECCRR CYYYYYYCCCCLLLEEEDD
MMAAMMATTEEEEERRRRIAAAALLSSSGGLGGLAAAAASSSSSSSSSS
PPAAPPACCCCKKKKKAAAAAGGGINNNNGGCCCAARRCC RRBBBOOONNN
NNENNEEEUUUUTTTTRRAAAALITTTTYYYSEED PAPER
PACKAGINGCCCOOOMMMMMMPPPOOOOOSSTTTATAABBLLLEEE
PPAAPPACCCCKKKAAAGGGIINNNGGGAAALLUUAAUUUUMMMMMMMINNIUUUMMMMM
PPAAPPACCCCCCKKKKAAAGGAAGGIINNGGGGTHE BIG STORY
2010
2019
2012 2014 2016
INNOVATIVE PACKING IS MAKING WAVES IN THE BEAUTY INDUSTRY AS BRANDS BECOME MORE INCLUSIVE AND
TAKE EFFECTIVE MEASURES TOWARDS ATTAINING A ZERO-WASTE STATUS, FINDS EDEN NORONHAInanattempttobeinclusive
aswellasenvironmentally
conscious,a fewlabelsuse
Brailleaspartof recycled
packaging.Brailleis
a tactilewritingsystem
usedbythevisuallyimpaired,
andthismilestonemakes
cosmeticsmoreaccessibleto
them.Withthisnewapproach
topackaging,brandswereable
toexpandtheirreachtovisually
impairedconsumers.Almost
70 percentof L'Occitane
productsfeatureBrailleontheir
packaging.HerbalEssences,
a popularnameintheorganic
haircaresector,alsorecently
introducedthisconceptto
theirlines.Derivedfromrenewable
sourceslikevegetablefats,
oils,starch,andfruits,
bioplasticshelpcurbthe
issueof plasticpollution
thatplaguestheplanet.
Infact,withitsutilisation,
carbonneutralityis not
outof reach.Veganand
cruelty-freebrand,Aveda,
usesbioplasticsderived
fromsugarcanetopackage
theirproducts.Thebrand
hasalsocommitted
towaterstewardship,
whereinit useswaterin
waysthataresocially
equitable,environmentally
sustainable,and
economicallybeneficial.Thepracticeof removing
asmuchcarbondioxide
fromtheatmosphereas
thatemittedduringthe
manufacturingprocess
of cosmeticproductsand
theirpackaginggained
muchprominencethisyear.
Davines,anItalianhaircare
brand,producesenergy
fromrenewablesources,and
usesplasticderivedfrom
sugarcanetopackproducts.
Thisallowsforreducedlevels
of carbonemissionsand
thecultivationof sugarcane
alsohelpsabsorbsignificant
amountsof CO 2 fromthe
environment.I
2014 2015 2016
Aninnovativeproductinitself,
seedpapercanbeupcycledby
plantingit.Whenthepaper
is sowedinsoilandwatered
regularly,theseedssproutinto
flowers,herbs,orvegetables,and
thepapercompostsaway.This
pro-greenpracticeencourages
peopletoplantmoretrees,which
is anessentialstepinpromoting
a greenerEarth.Innisfree,
a nature-orientedSouthKorean
cosmeticsbrand,offersseedpaper
bagsinsteadof regularpaperor
clothcarrybagsduringcheckout.
Plant-basedline,Pangea
Organics,hasalsointegrated
plantablepackagingwhich
resonateswiththeiridentity.
Theirboxpackagingcontains
basiloramaranthseeds.2017
2011 2013 2015 2017
I
SEED PAPER
PACKAGINGTHE BIG STORY