ARCADE, TV+, iPAD AND WATCH WERE
ALL AREAS OF FOCUSBy now, there’s a good chance that you will be at
least vaguely aware of the various launches and
announcements that took place at Apple’s latest
big keynote on Tuesday, September 10 at Steve
Jobs Theater in Cupertino. You will have almost
certainly read or heard a fair bit already about
the new iPhones, not least “that” camera system.
But what about the other hardware and services
covered? Well, there was a lot to get excited
about there, too.
Granted, you might have easily overlooked this,
given that even the most cursory glance at the
results for the #AppleEvent hashtag on Twitter
serves up all manner of assorted hilarity
about the new smartphone’s snapper.
But this was actually one of the best-rounded
Apple keynotes we’ve seen for some time, with
the likes of Apple Arcade, Apple TV+, iPad and
Apple Watch all starring. So, let’s put the iPhone
11 momentarily to one side, and delve into all
of the other essential details explaining why
this may just have been one of the most classic
Apple launch bashes of the last few years.
APPLE ARCADE:
THE CALIFORNIAN GIANT GETS
TRULY SERIOUS ABOUT PLAYIn an early sign of just how crammed with big
announcements the latest Apple keynote was
to prove to be, we didn’t see the company’s
usual statistics-focused introduction this time
around. Instead, we were given updates on
two upcoming services that we already know
something about: Apple Arcade and Apple TV+.