Tim Cook and Co took to the Steve Jobs Theater
to lift the lid on a trio of new smartphones
under the iPhone 11 moniker, elevating the
experiences we all know and love for the year
ahead. This week, we go hands-on with the
devices and look at the new iPad, Apple Watch,
and the launch of Apple Arcade in one of Apple’s
biggest keynote presentations to date...
iPHONE 11
Following the launch of the iPhone X, Apple was
criticized for pushing the price of its flagship
smartphone over the $1,000 price point. Despite
huge innovations, many thought Apple had let
its success get to its head, and sales suffered
as a result. Last year, Apple attempted to rectify
that with the launch of the more affordable
iPhone XR, offering the majority of features as
the “premium” iPhone XS and XS Max, albeit
for $250 less. Subsequently, the XR became the
company’s most popular smartphone, selling
26.9 million units in the first six months
of 2019 alone. This year, Apple takes that
up a notch, promoting the XR to its flagship
smartphone, under a new name: iPhone 11.
This stunning new smartphone features a bunch
of new features that take the XR experience to
new heights, including a dual-lens rear camera,
six new color options, support for Dolby Atmos
sound, a faster A13 Bionic chip, and more. Just as
the XR did, the iPhone 11 has a 6.1-inch Liquid
Retina display, an LCD, which helps to keep
costs low. Whilst that was once considered a