2019-09-01 Entrepreneur Magazine

(Darren Dugan) #1
³³§ÃÜvóˮ®ŮŬŭŮâÀ®ÀƜȽÀ³ ̈ï
Bay Area rapper and entrepreneur, and his partner
2vƜvâÀvË ̈ÈÛvȳÀv® ÀÀƛS
³­ ®vȳ®³®Ü®ÈÃƜÈ®ÈÀ®ÈƜ­ËÃ
v®ÃÈÀÈÜvÀvÃó ̈ï³³§ÃvÃv³®³
v§® Àv®ÈvÈƺà ®ÃÈv ̈ÃËÀ®v
½À ̈ÃÃÈ­ÈvÈ­vâ®ÛÀ³­ v§ƛǂ
`ÈÈ­ËîËÃÈÀâ v§®³³§Ãv®
óv ̈­vv®f³ËSË Û ̈³Ã³Ë­®È®ÈÃ
À³ÜÈv® À®½À³¦ÈÃƜȳ­­Ë®ÈâÜvÃ
v ̈ȳÈv§ÈvÈÀÜÈÈ Àv®Ü Ë ̈Èv
ÀvÃÃÀ³³ÈÃË ̈ȳ ̈ ̈³Ü®ƛ
S³vâƜ³³§Ãó®³È­³ÃÈÀýÈv®
ȳ½ưà ̈ ̈®v®®v à Àv®Ã®v ̈³À®vv®Ã
 ̈³ v ̈ ̈âÀ³®çƜv­vÃîvÃÈv ̈³³ÛÀűŬ
v®®v ÃÛvÀÈÃv®½À³ËÈ ̈®Ã® ̈Ë®
®³³ÀƜÀ®³ËÃv®ÃË®À³Ü®ð³ÜÀƜ
½ÀưÀ³ ̈ ̈ÃƜ ̈v½Ãv®Ûv½vÀÈÃƛǂ`®â³ËƺÀ
v ̈Àvâ ̈®vÀâ³À%OƲvÃÈÀv®ÈvÈƺà ³­
vË ̈ÈËÀv ̈½®³­®³®Ʋ®³Èȳ­®È³®
̈®vÀâÃÈÀv®Ã ̈§ÀÀâIƜOË®ÃÈ
OÀ ÀÈƜv®% ̈vȳƜÜvȳâ³Ë³®áÈƢ
3½À®®Ɯv½½vÀ®È ̈âƛ
À®À ̈ÈËæ³ËÀ®â³ÜvÈÈÈv§Ãȳ
­v®Èv®v ËîÃÃÈvÈƺîÈÀ³®³®
í® ̈âí½ ̈ ̈­®ÈƝ%³³$ ̈³ÜÀƛ

HOW DID COOKIES GET ITS START?
*ƺ­v³®ÃË­À³v®®v ÃïÀÃÈv®³À­³ÃÈv®
vÛvÀv ̈ƜÈÀË ̈³Û³Àð³ÜÀƛ*­È­â ËîÃÃ
½vÀÈ®À2v v§®ÈvÀ ̈âŮŬŬŬƺÃǂv®Ã³ÛÀ
v¦ËÃÈví˽vÃó®vÃ*³ÀȽ ̈v®Èƛ
2vÜvà À®®vvÀv®ÈOË®ÃÈÃÈÀÈƜ
ÈÃÜvÃÀÈvÀ³Ë®ÈÈ­*ÜvÃܳÀ§®³®­â
ŭÃȳív ̈v ̈ Ë­ƜÈðvÛ³À½À³ï ̈³®ÈÀ 
Üvà À®ÜvÃóË®¿ËÈÜ³Ë ̈ÃÈv®³ËÈ
Ü®*Ü³Ë ̈ ³ËÈv®v ³ËÈv®ǂ®ÃÈ˳ƨ
í³§ÃÃó®ÃÜȳÈÀvÀÈÃÈÃƛSïÀÃÈÃÈÀv®
ȳÀv ̈ ̈âvȳ®ÜvÃÈÀÀâIƜ½³½ ̈
ÃÈvÀȳÀv®v ̈ ̈âÃvÀ®È³®óv ̈­vv®
Àvv ³ËÈȳ® ÀÀ³ÀÃƛ`®Üv
ÈvÃÈƜ½§v®®v­³³§ÃƜܧ®ÜÀÈ
vÜvâÜvó­È®ÈvÈÜvíˮ®
È­vÀ§ÈƛSÃÜvýÀÈÈ­®vÃ%Àv®
vâIËÀ½ƜË v3ËÃv®?%ÜvæËÃÈÃÈvÀÈ®
ȳÈ­vÃýÀ³Ëv®³ÛÀÃvÈËÀvÈƛI³½ ̈
̈³ÛȮܮÜƛǂ
WITH GENETICS AT THE HEART OF THE BRAND,
WHAT ARE SOME OF THE MOST INNOVATIVE
STRAINS THAT COOKIES BREEDS?
*ÈƺÃvÈËv ̈ ̈â½ÀÈÈâ®ÈÀÃÈ®Ɯ³³§Ãvà ³­
­³ÀÈv®¦ËÃÈvÃÈÀv®ƜvÈÀÀvÈ®ÃÈÀv®Ã ̈§
OË®ÃÈOÀ ÀÈv®% ̈vȳƛ*ÈƺÃÃvȳÃvâÈvÈ
³³§Ã®ÈÃî­³ÀÈv®v ̈³v ̈ ̈È
À Àv®Ã­®ËÃƛSÀvÀó­v®â³³§ÃƜ
% ̈vȳv®OÀ ÀÈÀ³ÃÃó®­®ËÃÀ³­³ÈÀ
Àv®ÃÈvÈÜÈÀË ̈â  ̈Û³ËÀܳÀ§vÛvÈ
ÈóܮðvÛ³À½À³ï ̈®È­vÀ§Èƛ$³ÀËÃƜÈvÈƺÃv
­v¦³À³­½ ̈­®Èv®v³­½ ̈í®ÈƛÃvÀvÃ
Ȯܭ®Ë®³ËÃƜ4³®³®I³Ë®v§Ɯ%vÀâ
Ivâȳ®v®Àv ̈9 ̈§vÀ®áÈ ̈Û ̈®ÛÀâÜvâƛǂ
` ̈³Ûȳ³®ÃÈv®È ̈âÀvÈ®ÜðvÛ³ÀÃƜvÈÀÈ
% ̈vȳv®v ̈ ̈È% ̈vȳÀ³ÃÃÃÃÈvÀÈȳýÀv
vÀ³Ë® ̈§ÀvçâƜÜȳÃÈvÀÈ À®
ÜȳËÀ4³®³®I³Ë®v§ƜO®³Ü­v®v®f4*$
®ÈÃƛSÃvÀ³­½ ̈È ̈â®ÜðvÛ³À½À³ï ̈Ã
v®À½ÀîÈÃÈÛ³ ̈Ëȳ®³³³§Ã½À³½À ̈âƛ

YOU MENTION THAT YOUR CUSTOMERS AND
FOLLOWERS LOVE TO INTERACT WITH THE
BRAND IN PERSON. WHAT ARE SOME OF THE
WAYS COOKIES MAKES THAT HAPPEN FOR THEM?
*È®§È ̈³È® Àv®½ ̈vâÃv­v¦³ÀÀ³ ̈®ÈvÈ
for us, supporters are able to represent the brand
ÜÀÛÀÈâ³ƛ ̈óȳ˭®Èvȳ®³³ËÀ
À®½À³¦ÈÃv ̈ ̈³Üó ̈ ̈³ÜÀÃȳÈv§ÈvÈ
¦³ËÀ®âÜÈËÃv ̈ ̈ÈÜvâÈ ̈ ̈ÈƺÃÀ ̈vó®È
à ̈ƜÈÛà ̈À³Ü®Ã³ËÀ9vâܳ³
ý®ÃvÀâýÀÈÈâ³³ ̈³À³ËÀËÃȳ­ÀÃȳÃ
vÃÜ ̈ ̈ƜÈâÈȳÃÈ ̈³ÛܽËȮȳÈ
½ ̈v®Èƛ9âvÛ³ÀÈȮܳó ̈ÈvÃÈÈÃÈÃ
ÜÈv ̈ ̈³³ËÀ®Ü®ÈÃƜÜv®Ã ̈Èó­
³³ËÀ ÃÈÃ˽½³ÀÈÀÃv®v ̈ ̈³ÜÈ­ȳÈvÃÈ
v ̈ ̈È®ÜÃÈÀv®Ã­³®Èà ³ÀÈÀÃȳÈ
ܳÀ ̈³Ãƛ
*È®§vÃv Àv®½vÀÈ®À®ÜÈÈ ÃÈ
Ë ̈ÈÛvȳ®Èv­Ã®vȳ®ÜvîܭvÀ§ÈÃ
³­³® ̈®ÃáÈÀ­ ̈â­½³ÀÈv®ÈƛIÀ³Û®ÈÃ
ÃÈâ ̈³­®Ë³À®Üv®ËvÈí³§ÀÃóËÀ
³v ̈ƜÜÈ­vÀòËv®và ̈³Ü ̈â ³­® ̈v ̈®®Ü
­vÀ§ÈÃƜÈó® ̈âÀÈÈvÈÈâÈvÃÈÈ ÃÈ
ð³ÜÀ½³Ãà ̈ƛv ̈³À®vvÃv ̈Üvâà ®ÈÀ®ư
ÃÈÈÀîȭvÀòËv®v ËîÃÃv®³³§Ã
và ®ËÀvÈ®ó­³È ÃÈ­®Ëó®
È­vÀ§È³ÀvÜ ̈ƜÜv®ƺÈÜvÈȳÃvÀÈ
ÜÈÈܳÀ ̈ƛ
WHAT’S NEXT FOR COOKIES?
?ËÀ­v®³ËÃîܮÈÃv® ̈³ v ̈
á½v®Ã³®ƛ?³ËÀÃƜÜvÛó­Àv ̈ ̈â³³ ̈
ÃÈ˽ ̈v®®³À³ËÀ³­ȳܮƪOv®$Àv®Ã³ƫƛ
`vÀv ̈óáÈȳ ̈vË®³ËÀ³Ëó Àv®Ãƛ
`À®È ̈âv¿ËÀv®½vÀÈ®ÀÜÈ
I³ÜÀççç˽Ɯ%Àv®ð³ÀvƜLË®Èçv®9®®Èçƪ â
O2Ë®§âƫƛSÃó® ̈ ̈³v ̈®˽ƜÜvÀ
Àvâȳý³ ̈â³ËÀ½v ̈ÈÈƛ

The Cookies


Commitment


to Good Flower


“There are so many Cookies, Gelato, and Sherbert crosses
on menus from other brands that we truly believe our work
vÛvÈÈóܮðvÛ³À½À³ï ̈®È­vÀ§Èƛ
$³ÀËÃƜÈvÈƺÃv­v¦³À ³­½ ̈­®Èv®v ³­½ ̈í®ÈƛƸ

COOKIESCALIFORNIA.COM
Free download pdf