Chapter 12: Strategic Leadership 387
the way people are managed and in the broader corporate focus. Thus, his style has been
transformational as well.
Transformational leadership is considered to be one of the most effective strategic
leadership styles. This style entails motivating followers to exceed the expectations others
have of them, to continuously enrich their capabilities, and to place the interests of the
organization above their own.^16 Transformational leaders develop and communicate a
vision for the organization and formulate a strategy to achieve that vision. They make
followers aware of the need to achieve valued organizational outcomes and encourage
them to continuously strive for higher levels of achievement.
Transformational leaders have a high degree of integrity and character. Speaking
about character, one CEO said the following:
“Leaders are shaped and defined by character. Leaders inspire and enable others to do
excellent work and realize their potential. As a result, they build successful, enduring
organizations.”^17
Additionally, transformational leaders have emotional intelligence. Emotionally intel-
ligent leaders understand themselves well, have strong motivation, are empathetic
with others, and have effective interpersonal skills.^18 As a result of these characteristics,
transformational leaders are especially effective in promoting and nurturing innova-
tion in firms.^19
12-2 The Role of Top-Level Managers
To exercise the duties of their role, top-level managers make many decisions, such as the
strategic actions and responses that are part of the competitive rivalry with which the
firm is involved at a point in time (see Chapter 5). More broadly, they are involved with
making many decisions associated with first selecting and then implementing the firm’s
strategies.
When making decisions related to using the strategic management process, managers
(certainly top-level ones) often use their discretion (or latitude for action).^20 Managerial dis-
cretion differs significantly across industries. The primary factors that determine the amount
of decision-making discretion held by a manager (especially a top-level manager) are
- external environmental sources such as the industry structure, the rate of market
growth in the firm’s primary industry, and the degree to which products can be dif-
ferentiated - characteristics of the organization, including its size, age, resources, and culture
- characteristics of the manager, including commitment to the firm and its strategic
outcomes, tolerance for ambiguity, skills in working with different people, and aspi-
ration levels (see Figure 12.2)
Because strategic leaders’ decisions are intended to help the firm outperform competitors,
how managers exercise discretion when making decisions is critical to the firm’s success^21
and affects or shapes the firm’s culture.
Top-level managers’ roles in verifying that their firm effectively uses the strategic
management process are complex and challenging. Because of this, top management
teams, rather than a single top-level manager, typically make these types of decisions.^22
12-2a Top Management Teams
The top management team is composed of the individuals who are responsible for mak-
ing certain the firm uses the strategic management process, especially for the purpose of
A top management team is
composed of the individuals
who are responsible for
making certain the firm uses
the strategic management
process, especially for the
purpose of selecting and
implementing strategies.