Michael_A._Hitt,_R._Duane_Ireland,_Robert_E._Hosk

CASE STUDIES

CASE 1
Kindle Fire: Amazon’s
Heated Battle for the
Tablet Market

CASE 2
American Express:
Bank 2.0

CASE 3
BP in Russia: Bad Partners
or Bad Partnerships? (A)

CASE 4
Carlsberg in Emerging
Markets

CASE 5
Fisk Alloy Wire, Inc.
and Percon

CASE 6
Business Model and
Competitive Strategy
of IKEA in India

CASE 7

Invitrogen (A)

CASE 8

Keurig: From David to

Goliath: The Challenge of

Gaining and Maintaining

Marketplace Leadership

CASE 9

KIPP Houston

Public Schools

CASE 10

Luck Companies:

Igniting Human

Potential

CASE 11

Corporate Governance

at Martha Stewart

Living Omnimedia:

Not “A Good Thing”

CASE 12

The Movie Exhibition

Industry: 2015

CASE 13

Polaris and Victory:

Entering and Growing

the Motorcycle Business

CASE 14

Safaricom: Innovative

Telecom Solutions to

Empower Kenyans

CASE 15

Siemens: Management

Innovation at the

Corporate Level

CASE 16

Southwest Airlines

CASE 17

Starbucks Corporation:

The New S-Curves

CASE 18

Super Selectos: Winning

the War Against

Multinational Retail Chains

CASE 19

Tim Hortons Inc.

CASE 20

W. L. Gore—Culture

of Innovation

C-1