Michael_A._Hitt,_R._Duane_Ireland,_Robert_E._Hosk

C-144 Part 4: Case Studies

Exhibit 4

U.S. Demographic & Admission Trends

2014 Admissions

2014 Population

Est. 2035 Population

Change

2014 − 2035

Projections

Age Segment

% of Tickets Purchased

Admissions Per Capita

% of Frequent Movie Goers

1

# (mil.)

%

# (mil.)

%

# (mil.)

%

# Increase per existing screen

2

New annual admissions per screen

3

% of New Admissions

2 to 11 yrs

12%

3.3

7%

43.2

14%

50.0

13%

6.8

16%

170

563

10%

12 to 17 yrs

14%

6.4

15%

25.4

8%

30.6

8%

5.3

21%

132

843

15%

18 to 24 yrs

16%

6.2

19%

31.1

10%

35.7

9%

4.6

15%

114

708

13%

25 to 39 yrs

20%

3.7

19%

64.4

21%

73.3

19%

8.9

14%

223

827

15%

40 to 49 yrs

13%

3.6

15%

41.9

13%

48.7

13%

6.8

16%

170

611

11%

50 to 59 yrs

12%

3.1

11%

43.9

14%

43.8

12%

(0.1)

0%

−2

−7

0%

60 yrs+

13%

2.4

14%

63.7

20%

97.3

26%

33.6

53%

839

2,013

36%

100%

Simple Avg. = 4.1U.S. Avg. = 3.7

100%

313.6

100%

379.5

100%

65.8

19%

1,646

5,558

14%

Notes:

Source: Data: US Census (2008), https://www.census.gov/population/projections/data/national/2008/downloadablefiles.html and author estimates.

1 Frequent movie goer defined by MPAA as one who attends the cinema at least once per month. 2 Based on 2014’s 40,000 screens, actual # (not in mil.). 3 Based on 2014 per capita admission rates by age group.