BY QUINLYN TESARGuides: Understanding Your Channel Analytics
Channel health can be an enigma. YouTube’s algorithm may be fickle, but there’s one
thing you can count on to give you straightforward info: analytics.Apart from basic, easily visible
responses to your videos, such as
views and subscriber count, there
are plenty of other ways to see how
your channel is doing. YouTube’s
new Creator Studio and analyt-
ics might be a bit confusing to
navigate at first glance, let alone
interpret in concrete ways, so let’s
go over some of the numbers and
what they mean for you.WHERE TO GO
First things first, let’s get on the
same page here. To find your
analytics, you can either go to your
channel page and click the blue
“Creator’s Studio” button, or youGUIDEScan click on your channel icon in the top right corner
on any YouTube page and select “Creator’s Studio”
from the drop-down list. This will bring you to your
Channel Dashboard.
The first thing you’ll see is your most recent upload
accompanied by its basic stats. This will include this
video’s rank compared to your other recent uploads,
its watch time, views and average view duration.
We’ll get into each of those in more detail later.
On the right is a box labeled Channel Analytics.
This is a very concise overview displaying your sub-
scriber count, your total watch time and views, and
how each of those have increased or decreased over a
select period of time. Below that are your top videos
and their recent view counts.
Alright, now that we’re on the main page, let’s dive
in. On the left of the screen is a vertical sidebar with
different categories. Each is essential in understand-