Esquire USA - 10.2019

the Code: Trending

photograph: Allie Holloway

Dressing the mod-
ern man is like trying
to eat soup with a fork, a
vexing business. It used
to be simple, if a designer
made elegant clothing
well and men subscribed
to the stereotypes of male
style. But a change has
come over us in the past
decade. Now designing
for men means creating
clothing that responds to
the needs of a wider cus-
tomer base, of broader
ages and backgrounds,
with none of the old ste-
reotypes in their minds.
We’re concerned with
looking good, but feeling
good is paramount.

Coat ($6,950), turtleneck

sweater ($990), trousers

($5,925, part of suit), and

boots ($1,595) by Ermenegildo

Zegna XXX.

ZEGNA’S NEW

KICKS

The century-old ITALIAN BRAND

gets a 21 st-century upgrade