Introduction

W

ords, words, words. They’re everywhere. And using

the right words is crucial to your success.

Words are extremely important when we are try-

ing to sell someone on an idea or attempting to influence a deci-

sion. The most common example of using words to influence is in

any type of sales transaction. Regardless of whether you have

ever thought of yourself as a “sales person” or not, when you are

in job search, you are in fact entering into a sales situation in

which your words will be used to influence a decision. That deci-

sion will be whether the employer thinks you are the best candi-

date for the job.

Using the right words in the job search begins when you

write your résumé. To have a successful résumé you should use

the same words that employers use. These are the words that are

used in postings and ads. Whether your résumé is read by an

electronic résumé system or by a human résumé reader, the

process will be the same—scanning for “key words.” If the words

are not there, you will not get the interview. The point is that it is

not only important to use the “right” words and language during

your job search—it is essential!

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