How will I know which words and phrases are “key” for
the position or industry that I am applying for?
There are various sources you can look to if you want to learn
words and phrases specific to your industry. You can look at
company Web sites, their PR material, and even Web sites of
competitors to learn what language they use. You can also look
at trade magazines and journals, and even books for that indus-
try as another resource.
Another very accessible source of key words and phrases is
actually one that’s free and that can save you valuable time.Using
job boards, you can go online and look at job postings where you
will discover the exact words used in the job, company, and
industry. One more source to consider is the classified ads in your
local newspapers, which also feature the specific job words to
use. After all, experienced professionals write these words, and
you can use the words to let them know you are on their wave-
length and have what they are looking for. Once you become
aware of these words, you will discover that there are specific
words and phrases that are universal, describing what is required
to succeed at specific jobs. The correct usage of these “key
words”in your résumé or presentation can make or break your
chances of being able to impress the interviewer and sell your-
self as the best person for the job.
Some postings or ads are quite descriptive and have lots of
details. Other postings will list only the essential facts. Look
specifically for descriptive ads, which include a list of qualities
and skills that are required in a candidate. This is considered the
employer’s “wish list.” There is no guarantee that the words
listed in the posting or description are going to be complete or
that the employer won’t change some of the requirements, but
Perfect Phrases for the Perfect Interview