Bottom-Line Results 101
Budgeting 101
Conformance to Financial Practices 102
Spending and Financial Control 102
Processing 104
Reporting and Communicating 104
Revenue Enhancement 105
Other 105Creative Communication Goals 107
Goals in this section can be used with employees involved in cre-
ating written and graphic material in all forms—advertising copy,
corporate image graphics, brochures, newsletters, and Web sites.
Copywriting 107
Copyediting/Layout 107
Graphic Design 108
Web Site Design 108
Production/Manufacturing Goals 110
Goals in this section can be used for those directly involved in
manufacturing or producing physical items.
Quantity 110
Quality 111
Safety and Environment 111
Food Preparation—Management Goals 113
Goals in this section can be used with anyone who supervises
staff involved in the preparation of food.
Cleanliness/Hygiene/Safety 113
Cost-Effectiveness/Organization 113
Quality 114
Food Preparation Goals 115
Goals in this section can be used with any employees who are
involved in the preparation of food that is to be directly con-
sumed, such as cooks, chefs, bakers, and those preparing ready-
to-eat meals in various contexts.
Cleanliness/Hygiene/Safety 115
Innovation 115
Inventory Control/Equipment 115
Quality 116
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